The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online

With the continuous development of social e-commerce, Xiaohongshu vigorously develops its own E-Commerce business

We are partnering with Angela Zhang to create her first commercial live-streaming event on Douyin. If you are interested to know more get...

Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.

We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.

While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, Our

As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands...

Recently, Jing Travel released a special report ”Growing your Audience in a Crisis: Lessons from Chinese Cultural Institutions”, with lot...

In early 2020, Gucci teamed up with Tencent to launch a customised WeChat red packet cover to launch a Spring Festival brand campaign to...