Cherlyn

How brands can increase sales through products longing in China

Product longing strategies on social media to attract consumers and increase sales is common for brands in China, it is another kind of cont

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2022 China Football Fan Marketing Value Report

The upcoming FIFA World Cup Qatar 2022 is one of the most important marketing opportunities in 2022. With 3.5 billion football fans worldwid

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China B2B Marketing – Is Short Video applicable to Enterprises?

In China’s internet environment, the short video refers to video content that is less than 5 minutes long and spread through new media platf

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618 Mid-year Platform Promotion Launch Strategy

618 is the second-largest and most important shopping festival in China, while Double 11 is the largest shopping festival.

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New Development Trends of New Consumer Brands

According to Morketing’s observation of new consumer brands, it is found that new consumer brands are starting to use different marketing me

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2021 China Invalid Traffic Report

Miaozhen System monitored over 77,000 advertising campaigns from PC, Mobile, and NEW TV in 2021, covering a total of 1,000+ media..

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2021 China’s Mini Programs Ecosystem Development Insights

WeChat has over 3 million mini-programs, with DAU surpassing 450 million. China's mini-program ecosystem has maintained steady development,

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2022 China OTT Market Analysis

In 2021, OTT revenue will be 15 billion, which membership revenue will account for about 20% and advertising revenue will account for 80%...

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Next Frontier for China Marketing - NFT

NFT is the abbreviation of Non-Fungible Token, which is translated as “非同质化代币” in Chinese, it is a native digital asset issued on the blockc