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    Bilibili Vs Douyin Vs Kuaishou
    Corey Sta Maria
    • Mar 16
    • 2 min

    Bilibili Vs Douyin Vs Kuaishou

    As live streaming & video consumption has increased dramatically, we see 3 apps as clear front runners in this space. In this blog post, we
    36
    Marketing Ideas - Blind Box Marketing
    Zhang Jian
    • Feb 15
    • 2 min

    Marketing Ideas - Blind Box Marketing

    Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the i
    21
    Marketing Ideas – Global Liquor Pub
    Zhang Jian
    • Feb 15
    • 2 min

    Marketing Ideas – Global Liquor Pub

    Tmall Global officially launched the "Taste First, Buy Later" service on January 28. Consumers can pre-order a sample of wine for 1 RMB ...
    18
    Marketing Ideas - Community Offline Ads
    Corey Sta Maria
    • Feb 15
    • 3 min

    Marketing Ideas - Community Offline Ads

    The most popular marketing method in China recently is none other than "Community Marketing". It is "offline community + media". A new ....
    33
    McDonald's China replaces Mascot with "Happy Sister"
    Zhang Jian
    • Jan 18
    • 2 min

    McDonald's China replaces Mascot with "Happy Sister"

    McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...
    29
    Tencent Launched A Private Traffic Tool
    Zhang Jian
    • Dec 15, 2020
    • 2 min

    Tencent Launched A Private Traffic Tool

    The private traffic tool "Tencent Youshu" launched by Tencent has greatly solved this problem. Through this tools, it is possible to obtain
    62
    Marketing Ideas - Off the beaten path
    China Trading Desk
    • Nov 18, 2020
    • 1 min

    Marketing Ideas - Off the beaten path

    Learn more about off beat marketing ideas including live streaming, private traffic, KOL partnerships - from Mead Johnson & Taobao Macau...
    22
    Guide to Mini-Program
    China Trading Desk
    • Nov 17, 2020
    • 1 min

    Guide to Mini-Program

    Mini-program ecosystem has exploded within WeChat friends’ circle and gradually improved its ecology since 2018. Subsequently; Alipay, Baidu
    22
    WeChat Video Channel – Short video platform Killer?
    China Trading Desk
    • Oct 17, 2020
    • 2 min

    WeChat Video Channel – Short video platform Killer?

    WeChat opened "video channel" in January 2020 as beta and officially launched in June. WeChat users now only need to update the WeChat APP t
    36
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