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Mar 16
2 min

Bilibili Vs Douyin Vs Kuaishou

As live streaming & video consumption has increased dramatically, we see 3 apps as clear front runners in this space. In this blog post, we

Zhang Jian

Feb 15
2 min

Marketing Ideas - Blind Box Marketing

Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the i

Zhang Jian

Feb 15
2 min

Marketing Ideas – Global Liquor Pub

Tmall Global officially launched the "Taste First, Buy Later" service on January 28. Consumers can pre-order a sample of wine for 1 RMB ...

Corey Sta Maria

Feb 15
3 min

Marketing Ideas - Community Offline Ads

McDonald's China replaces Mascot with "Happy Sister"

Zhang Jian

Jan 18
2 min

McDonald's China replaces Mascot with "Happy Sister"

McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...

Zhang Jian

Dec 15, 2020
2 min

Tencent Launched A Private Traffic Tool

The private traffic tool "Tencent Youshu" launched by Tencent has greatly solved this problem. Through this tools, it is possible to obtain

China Trading Desk

Nov 18, 2020
1 min

Marketing Ideas - Off the beaten path

Learn more about off beat marketing ideas including live streaming, private traffic, KOL partnerships - from Mead Johnson & Taobao Macau...

China Trading Desk

Nov 17, 2020
1 min

Guide to Mini-Program

Mini-program ecosystem has exploded within WeChat friends’ circle and gradually improved its ecology since 2018. Subsequently; Alipay, Baidu

WeChat Video Channel – Short video platform Killer?

China Trading Desk

Oct 17, 2020
2 min

WeChat Video Channel – Short video platform Killer?

WeChat opened "video channel" in January 2020 as beta and officially launched in June. WeChat users now only need to update the WeChat APP t

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