China Trading Desk
Making China A Borderless Market
Enabling marketeers to make better decisions, devise better marketing programs.
Promoting a clean and transparent digital advertising environment.
Integrating with insight, intelligence and innovation.
Mobilizing the Power of Digital Marketing in China’s unique Business, Media and Consumer Culture.
Many find advertising in China a complex market - regulations; a fragmented digital landscape; separate eco-systems; diverse consumer behaviours; different creative formats; cultural differences etc.
We see our challenge to turn this complexity into simplicity – to uncrowd the crowded. We navigate the market for better efficiencies and the effectiveness of every marketing campaign. With over a billion people to connect, we do not limit our scope in simply reaching or targeting them, we see our role in making meaningful connections, understanding their responses, reporting transparently in real-time and allowing for consequential decisions.
It’s not about leveraging ‘the social network’. It’s about creating ‘social ties’. We don’t just connect. We integrate with China.