China Trading Desk

Making China A Borderless Market

Enabling marketeers to make better decisions, devise better marketing programs.

Promoting a clean and transparent digital advertising environment.

Integrating with insight, intelligence and innovation.

Mobilizing the Power of Digital Marketing in China’s unique Business, Media and Consumer Culture.

Many find advertising in China, a complex market - Regulations; a fragmented digital landscape; separate eco-systems; diverse consumer behaviours; different creative formats; cultural differences etc. 

 

We see our challenge to turn this complexity into simplicity – to uncrowd the crowded. We navigate the market for better efficiencies and the effectiveness of every marketing campaign. With over a billion people to connect, we do not limit our scope in simply reaching or targeting them, we see our role in making meaningful connections, understanding their responses, reporting transparently in real-time and allowing for consequential decisions.

 

It’s not about leveraging ‘the social network’. It’s about creating ‘social ties’. We don’t just connect. We integrate with China.

We believe 

In One-On-One Relationships

Whether it's internally or externally. Understanding consumers individually or our clients our partners or our employees' needs. We believe you can only have or build a relationship if you understand needs, motivations, barriers or responses of everyone. 

Our Vision

Create Borderless Markets

When we erase mental borders, we understand and integrate with people. We see our role in creating a frictionless, seamless, world, where the new feels familiar. A borderless world.

Our Purpose

Make China, Marketeer Friendly

Integrate with marketeers to make better decisions, devise better marketing programs.   Integrate with an eco-system for a clean and transparent digital advertising environment.   Integrate with insight, intelligence and innovation.

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Singapore - 18 Cross Street, Cross Street Exchange, #02-101, S( 048423)

Hong Kong - No 1 Glenealy, 2A, 17/F, Glenealy Tower

Shanghai - 上海闵行区申昆路2377号4幢901-1026室

Shenzhen - 广东省深圳市福田区沙头街道泰然五路天济大厦AB座5B-505