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First overseas cross-border E-commerce live-streaming
While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, Our
China Trading Desk
May 21, 20202 min read


Louis Vuitton held its first livestream on Xiaohongshu
As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands...
China Trading Desk
Apr 21, 20202 min read


Report - Growing your audience in a crisis
Recently, Jing Travel released a special report ” Growing your Audience in a Crisis: Lessons from Chinese Cultural Institutions ”, with...
China Trading Desk
Apr 21, 20202 min read


Gucci, Fendi, Burberry collaborate with Tencent to customise WeChat Red Packet cover.
In early 2020, Gucci teamed up with Tencent to launch a customised WeChat red packet cover to launch a Spring Festival brand campaign to...
China Trading Desk
Feb 13, 20201 min read
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