China Trading DeskMay 21, 20202 minFirst overseas cross-border E-commerce live-streaming While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, Our
China Trading DeskApr 21, 20202 minLouis Vuitton held its first livestream on XiaohongshuAs the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands...
China Trading DeskApr 21, 20202 minReport - Growing your audience in a crisis Recently, Jing Travel released a special report ”Growing your Audience in a Crisis: Lessons from Chinese Cultural Institutions”, with lot...
China Trading DeskFeb 13, 20201 minGucci, Fendi, Burberry collaborate with Tencent to customise WeChat Red Packet cover.In early 2020, Gucci teamed up with Tencent to launch a customised WeChat red packet cover to launch a Spring Festival brand campaign to...