Endata’s 2026 AI and Tourism Industry Report shows how AI travel planning, smart tourism, hotel operations and scenic-area services are reshaping China’s travel industry.

China’s wellbeing economy is moving firmly into the mainstream, with Yudao’s 2026 Blue Book pointing to a RMB 10 trillion market, an 840 million demand pool, more than 300 billion content views and clear signals on the audiences, formats and behaviours shaping what comes next.

Xiaohongshu’s BEAUTY IN MOODS 2026 white paper shows how China’s beauty market is shifting from function-led messaging to emotion-led demand, with appreciation, acceptance, delight and worry all shaping what consumers buy next.

China’s luxury market is projected to exceed RMB 1 trillion, growing 8–10% annually. Discover key trends shaping luxury retail, travel retail, hospitality, and digital commerce in China.

China’s 2026 Spring Festival trends reveal a more emotionally driven consumer market, where AI rituals, cultural experiences and surprise-led moments are shaping travel demand, spending choices and festive buying. For brands, growth now depends on relevance, meaning and shareable experiences.

CTD’s Q1 2026 China Outbound Travel Sentiment Survey shows a steadier market, tighter conversion windows, platform-led discovery, flight-first booking, and continued travel retail opportunity.

China’s new alcohol drinks market is scaling rapidly, driven by low-ABV formats, health-led product design, convenience, and instant fulfilment. This newsletter distils the report’s key signals and translates them into practical implications for hotels, airlines, airports, duty free, and premium retail operators.

Post–Chinese New Year 2026 travel insights reveal strong multi-trip demand, rising first-time flyers, and surging duty-free luxury spending. Drawing on data from multiple sources, this analysis explores how evolving travel patterns and consumer behaviour are reshaping opportunities for travel brands, hospitality operators and luxury retailers in China.

International Women’s Day in China is no longer a themed promotion, it’s a trust-and-value stress test. Women are making faster, more comparison-led decisions across travel, hotels, and premium retail, while also reshaping leadership and entrepreneurship narratives. Using recent industry coverage and report excerpts, this newsletter highlights the most actionable signals,from women’s higher travel spend and trip-planning influence to fairness expectations, experience-led luxu