China’s online consumption landscape in 2025 reflects a maturing digital economy — resilient growth, policy support, and an expanding array of lifestyle-driven niches. Consumer demand continues to upgrade, propelled by government incentives for smart and green products, emotional spending, and new consumption scenarios across beauty, appliances, sports, and collectible culture.

China’s young consumers are transforming how brands engage with culture, technology, and emotion. The 2025 Youth Lifestyle Report reveals how digital natives are reshaping value, work, health, and social connection.

China’s silver travel market is booming. As affluent, tech-savvy seniors embrace AI, cruises, and premium hotels, brands and travel marketers must rethink experience design and engagement.

As global travel retail continues its post-pandemic recovery, China Duty Free Group (CDFG) has released its 2024–2025 Consumption Whitepaper, offering a detailed snapshot of how Chinese consumer behaviour, policy reform, and digital innovation are reshaping the global duty-free landscape. Beyond CDFG’s performance, the findings illustrate the broader transformation of China’s premium consumption ecosystem, with implications for brands, retailers, and tourism partners alike.

We partnered with a leading global private bank to survey 2,042 affluent Chinese households. The punchline isn’t “awareness” or “reach”. It’s a mid-funnel stall: families are clear on why (education, lifestyle, business expansion) but hesitate on how (documents, custody, FX, sequencing). The growth lever for private banks and wealth brands is service design, not louder ads.

China’s outbound travel behaviour in October reveals an increasingly diverse mix of motivations and spending patterns. Across major digital platforms, travellers expressed new values shaped by spontaneity, social connection, and consumption-led exploration — all pointing to how Chinese tourism is evolving beyond sightseeing into lifestyle expression.

China’s business travel is entering a phase of strategic, regionally focused recovery. The Report reveals that companies are shifting from frequent trips to purposeful travel centred on Asia, particularly Hong Kong, Macau, Japan, and Southeast Asia. Large firms drive cross-border coordination, while SMEs focus on agile partnerships. Despite ongoing challenges like visas and language barriers, Chinese enterprises are redefining travel as a strategic tool for governance, collab

China’s advertising industry in 2025 is driven by diversification, innovation, and a renewed emphasis on long-term brand equity. Entertainment and leisure lead sectoral growth with a 53.1% surge, followed by telecommunications (45%) and transportation (32.5%), reflecting strong consumer demand for connectivity and experiences. Brands are investing more in product launches, with spending rising to 35% of ad budgets, highlighting the pull of novelty and emotional engagement. Ar

China’s Gen Z is redefining online shopping with their digital-first mindset and demand for personalisation, social commerce, and immersive experiences. Growing up with mobile payments and social platforms, they see shopping as identity, lifestyle, and community. With US$360 billion in spending power, their influence is transforming China’s e-commerce, pushing brands to adapt with innovation, cultural relevance, and trust-driven engagement. From livestream shopping to Xiaohon