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Singapore

Hong Kong

Shanghai

Shenzhen

TOURISM NORTHERN TERRITORY

Product : Tourism NT

Devices: PC & Mobile

KPI: CTR

 

Target Audience:

Aged 18-50

Who have searched about “Australia Travel”, ”Australia Tourism” or related keywords, Holiday travelers, Business travelers, Potential Travelers.

Final Achievement

Banner Ads

CTR 46% higher than planned

Video Ads

CTR 250% higher than planned

QATAR AIRWAYS

Objective: Drive wide exposure and traffic to the website and raise awareness in China

Channel: Display Banner

Device: Desktop

Location: Beijing, Shanghai, Guangzhou, Shenzhen

 

Target Audience:

Aged 25 or above

Business Class Travel, Airline Travel, Europe

Buying travel, hotel products frequently

Final Result

Clicks

16.2% higher than expected

CPC

15.52% lower than expected

CPM

5.22% lower than expected

AGODA

Objective

Test the marketing effectiveness of programmatic advertising, and boost the App download and sales

Location: Tier 1 & 2 Cities

KPI: APP Downloads, Travel Orders

Channel: Native Ad & Banner Ad

Strategy

Divided the travel audience to 2 different groups

Whitelist audience who viewed the ads. Blacklist the Control ID group (this group cannot view the ads)

Targeting

Whitelist & Control Group, Travel - IOS Device

Final Results

No. of APP Downloads from Whitelist is 4x more than Control ID Group

 

No. of Travel Orders is 3x more than Control ID Group

ONYX HOSPITALITY

Objective: Drive Hotel Booking

Location: Beijing, Guangzhou, Haikou, Hangzhou, Shanghai, Shenzhen

KPI: Confirmed bookings

Channel: Native Ad & Banner Ad

Targeting

Retargeting

Keyword Retargeting

Interested in holiday travel, luxury travel, luxury brands, luxury lifestyle

Interest in Oversea Travel, Hotels

Final Results

Compared to other DSP, CTD had 6.4x better result

 

15% better result compared to previous campaign