Li Fang

Preparing for 618: How to Approach Influencer Marketing This Year

Discover the power of influencer marketing as brands gear up for China’s largest mid-year sales event, the 618 shopping festival. This artic

Li Fang

How Travel Brands Can Boost Chinese Outbound Tourism Recovery in 2023

Learn how travel brands can boost the recovery of Chinese outbound tourism in 2023, the world's largest and highest-spending outbound touris

Li Fang

Navigating China's Consumer Market Growth in 2023: Industry Insights for Advertisers

Learn about the latest trends in China's consumer market in 2023 from expert insights and discover four key product market trends that will

Cherlyn

“May 1st” Outbound Travel: Exploring News Destinations and Visa Updates for Chinese Tourists

Discover the latest news on China's booming outbound tourism market, including new destinations, visa services, and the impact on travel pla

Li Fang

Homestays Reimagined: Celebrating a Decade and Forecasting the Next 3 Years

Explore the future of homestays in the post-pandemic era with this insightful article. Celebrating a decade of industry growth and innovatio

Li Fang

The Rise of the “Her” Economy: Empowering Female Active Users Online

Explore the three main trends that are expanding the boundaries of female consumers, and discover the potential of the “Her” economy and its

Li Fang

The Evolution of Private Traffic in the Beauty Industry

Discover the latest trends and insights on private traffic in China's beauty and personal care industry, its impact on brands, and the evolv

Cherlyn

China Valentine’s Day Marketing Insights

Unleash the irresistible power of love and elevate your brand to unprecedented heights with our China Valentine’s Day Marketing Insights! Th

Cherlyn

Unlock the Secrets of China’s Thriving Social Dating Industry

China’s social dating industry is booming with over 720 social apps running ads in January and February 2023. The industry accounted for 12.