Explore China’s 2026 cultural tourism “new experience” trend, where travellers choose trips by what they can experience, feel, film and share — from culture and nature to AI planning, short video discovery and multi-city travel.

China’s trendy toy market is scaling fast, with demand driven by emotional consumption, stronger IP ecosystems, omnichannel retail and AI-enabled experiences.

Explore how Bilibili’s luxury and beauty consumers discover, evaluate and choose premium brands through deep content, trusted reviews, cultural identity and emotional value.

China’s 618 shopping festival is shifting from pure price wars to quality-price balance, with longer campaign cycles, simpler rules, stronger platform tools, and full-funnel content driving better conversion.

Discover China marketing market insights, key China consumer trends, emotional consumption, experience-led marketing, appearance value, health reassurance and what they mean for brand strategy.

CTD’s Q1-anchored outlook shows a China outbound market that is expanding again — but the commercial opportunity is concentrated in the destinations that can win higher-value trips, not just more arrivals.

Emotional gifting in China is becoming more personal, more scenario-led and more content-driven. Here is how Mother’s Day and 520 are shaping brand marketing, consumer choice and gifting strategy in 2026.

China’s homestay market is entering a more mature phase, shaped by stronger cross-border travel, more selective demand, pricing pressure, digital competition and the rise of experience-led, brand-driven stays.

China marketing reveals how steady consumer recovery, older internet users, AI-led media shifts and performance-first ad spending are reshaping China marketing trends for 2026.