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2022 China Brand Marketing Traffic Insights

Chinese consumption patterns have changed due to the impact of the epidemic and there are still many unstable and uncertain factors in China

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2022 World Cup Marketing Report

Since the start of the FIFA World Cup in Qatar, there has been a clear upward trend in the volume of World Cup-related content. In September

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2023 China KOL Marketing White Paper

Nowadays, KOL marketing is the top priority of brand marketing and product longing is still the core appeal of KOL marketing, but the purpos

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China's Outbound Tourism Research

Since the Chinese government has released more and more good news about outbound tourism, and after epidemic prevention and control measures

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2023 Xiaohongshu Annual Life Trend Analysis

The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences, under the the

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Youku Screencast Interactive Advertising Marketing Report

China’s projection screen has gradually entered a stage of stable development after years of development. TV screencasting is the display of

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2022 Douyin VS Kuaishou Advertising Trend Insights

Douyin and Kuaishou have excellent performances on Double Eleven sales, the participation rate of Douyin e-commerce increased by 86% YoY, wh

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China’s Financial Advertising Trends in 2022

Since Q2 of 2022, China has started to implement many regulatory measures in the financial field. For example, the General Office of the Sta

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China’s “Night Economy” Insight Report

The “night economy” refers to all kinds of economic activities that take place between 18:00 on the same day to 6:00 the next day, and this