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Alice
4 days ago4 min read
Beyond Borders: How Chinese Consumers Are Driving Global Luxury Spending
Chinese luxury consumers are increasingly shopping abroad, with 40% of their luxury spending now happening overseas—particularly in Japan, F
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Alice
6 days ago3 min read
The Rising Influence of Douyin in 2024 China’s Liquor Market: Trends and Consumer Behavior
In 2024, Douyin has become a pivotal platform for China's liquor industry, especially in promoting premium baijiu. Notably, high-end baijiu
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Alice
Feb 54 min read
Unlocking the Power of Festivals: Key Consumer Trends Shaping China's 2025 Market
Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi
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Alice
Feb 34 min read
2025 Beauty Market Insights: Trends and Opportunities in China's Skincare Industry
China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p
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Alice
Jan 173 min read
Gen Z and Travel Retail: Unlocking the Potential of Social Media-Driven Shopping Habits
In 2024, Gen Z emerged as a key driver of growth in the global travel retail sector. As this generation of Chinese travellers—aged 18 to 29—
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Alice
Jan 162 min read
January Trends Across China’s Top Social Media Platforms
Weibo highlighted aviation tragedies and Fan Zhendong’s withdrawal, stirring empathy. Douyin’s “Dear 2025” trend inspired optimism and pride
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Alice
Jan 153 min read
China Consumer Trends 2025: Navigating the Era of Purpose-Driven Consumption
China’s consumer landscape is shifting toward purpose-driven consumption, with 47% of consumers prioritizing essential, high-quality, and su
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Alice
Jan 133 min read
Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends
Understanding the "New Consumption Divide" in China: High-End, Practical, and Emotional Trends
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Alice
Jan 104 min read
China’s Luxury Landscape in 2025: Trends, Opportunities, and the Road Ahead
The 2025 Chinese luxury market is transforming, with 56% of mainland consumers planning to increase spending, prioritizing experiential luxu
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