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Beauty in Moods: What Xiaohongshu’s 2026 Beauty Emotion White Paper Means for Brands
Xiaohongshu’s BEAUTY IN MOODS 2026 white paper shows how China’s beauty market is shifting from function-led messaging to emotion-led demand, with appreciation, acceptance, delight and worry all shaping what consumers buy next.
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21 hours ago6 min read


China Labour Day 2026 Travel Outlook: Outbound Demand, Rising Airfares and Booking Trends
China Labour Day 2026 travel outbound demand is rising, airfares are climbing on popular routes, and early booking trends point to strong interest in Japan, South Korea, South East Asia and selected Europe trips.
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3 days ago4 min read


China Luxury Market Outlook: Key Trends Shaping the RMB 1 Trillion Opportunity
China’s luxury market is projected to exceed RMB 1 trillion, growing 8–10% annually. Discover key trends shaping luxury retail, travel retail, hospitality, and digital commerce in China.
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Mar 197 min read


China’s 2026 Spring Festival marketing trends: what they mean for travel, consumer behaviour and spending
China’s 2026 Spring Festival trends reveal a more emotionally driven consumer market, where AI rituals, cultural experiences and surprise-led moments are shaping travel demand, spending choices and festive buying. For brands, growth now depends on relevance, meaning and shareable experiences.
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Mar 186 min read


China’s “New Alcohol Drinks” Boom in 2025: what it means for hotels, airlines, travel retail, and premium service design
China’s new alcohol drinks market is scaling rapidly, driven by low-ABV formats, health-led product design, convenience, and instant fulfilment. This newsletter distils the report’s key signals and translates them into practical implications for hotels, airlines, airports, duty free, and premium retail operators.
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Mar 176 min read


Post–Chinese New Year 2026: Travel Momentum, Consumer Shifts, and What It Means for Luxury and Travel Brands
Post–Chinese New Year 2026 travel insights reveal strong multi-trip demand, rising first-time flyers, and surging duty-free luxury spending. Drawing on data from multiple sources, this analysis explores how evolving travel patterns and consumer behaviour are reshaping opportunities for travel brands, hospitality operators and luxury retailers in China.
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Mar 127 min read


International Women’s Day 2026 in China: From “Chorus” to Conversion — What Women’s Choices Mean for Travel, Hospitality, Airlines, and Luxury
International Women’s Day in China is no longer a themed promotion, it’s a trust-and-value stress test. Women are making faster, more comparison-led decisions across travel, hotels, and premium retail, while also reshaping leadership and entrepreneurship narratives. Using recent industry coverage and report excerpts, this newsletter highlights the most actionable signals,from women’s higher travel spend and trip-planning influence to fairness expectations, experience-led luxu
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Mar 115 min read


China Outbound 2026: A US$280B Travel Wallet: How Destinations Can Win It
CTD projects up to 175M China outbound trips and US$280B spend in 2026. See where the wallet goes, corridor winners, and what DMOs, hotels, airports and brands should do next.
China Trading Desk
Feb 246 min read


China’s 2026 New Year Mini-Holiday Playbook: Why Douyin-Led Joy, Split-Track Travel, and “Stay-at-Home” Comfort Are Redefining Seasonal Demand
China’s 2026 New Year holiday (1–3 January) is shaping up to be a high-intent, high-emotion moment where attention concentrates on Douyin, travel demand splits between “ice & sun” and value-led “reverse travel”, and “stay-at-home entertainment” becomes the most widely adopted celebration mode. Based on Social Agent’s social media analysis (20–30 Dec 2025), this newsletter explains what changed in user behaviour, what it means for brands across travel, retail, and entertainmen
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Feb 125 min read
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