Cherlyn

China’s Virtual Digital Human Influencer

With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people

Zhang Jian

App of the month – Qzone

one of the earliest social platform which has seen a huge resurgence in recent times, with more than 560 million monthly active users, of wh

Zhang Jian

2022 New Consumer Brand Development Trends

According to the "2022 China's New Consumer Brand Development Trend Report" jointly produced by Weiboyi, MMA and Mojing Market Intelligence

Zhang Jian

Marketing Ideas - Video In Advertising

Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video...

Zhang Jian

Driving High-Quality Traffic Through Zhihu

As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users ..

Zhang Jian

11.11 Shopping - Tips For Success

Different from the early days of its inception, with the increasing scale of the Double Eleven Shopping Festival, now it is no longer just a

Zhang Jian

App of the month - Jessica’s Secret

Jessica’s Secret – Chinese tourist and shopper app for overseas shopping. Jessica’s Secret is a price comparison APP for tourism shopping

Zhang Jian

Insights Report - Tik Tok Conversion Analysis

Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar

Zhang Jian

Tourism Mini-Program Marketing

Among the many digital tools, the WeChat Mini Program has demonstrated its advantages as a lightweight tool. The WeChat Mini Program is an a