China social media trends (17–23 Nov 2025): Japan’s tourism anxiety, Taiwan travel convenience, Russia’s visa-free boost, India’s visa restoration, China’s mega consumer data, inclusive air travel, XHS winter visuals (Lushan frost & Altay lights), panda diplomacy pause, Japan safety alerts, Thailand’s “Trusted Thailand,” domestic travel sharing, and youth debt debates — key insights for brands and marketers.

China social trends (10–16 Nov 2025): Japan travel safety debate, late-term pregnancy flight rules, gold price surge, flu-season alerts, Double-11 fatigue, China–Thailand diplomacy, Bali crash, Beijing heritage citywalks, Altay auroras, Spain state visit, YRD airport build-out, US flight cuts, and Xinjiang travel tips—insights for marketers and travel brands.

China social media trends (3–9 Nov 2025): holiday-calendar debates, Pop Mart live-stream backlash, negative airfare quirks, typhoon safety alerts, visa-free expansion, AI-powered Wuzhen, winter snow travel, Hainan FTP policy, 2025 city-GDP shifts, CIIE import signals, and Sam’s Club app UX outcry.

Explore China’s top trending topics from Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu, from viral travel stories and safety incidents to retail controversies and policy shifts, revealing how Chinese social media reflects evolving public values and consumption trends.

Double 11 Post-00s obsessed with mini samples The trending topic "MoreGenZsBuyingMiniSamplesDuringDouble11" reveals how the post-2000 generation increasingly favours sample-size products and daily essentials over fashion splurges. The Double 11 shopping cart is becoming more practical and lifestyle-driven, reflecting a clear shift from “buy more” to “buy smart”.

Double 11 Travel Promotions Take Off Fliggy’s Double 11 travel campaign launched pre-sales on 15 October and full sales on 20 October, offering low-cost global routes and exclusive live-stream deals. From economy flights at ¥700 to all-inclusive Maldives packages under ¥20,000, Weibo buzzed with flash-sale excitement ahead of peak travel season.

For solo travellers, dining remains the biggest challenge — from large portions to awkward seating. Many opt for fast food over local cuisine. Yet, single-friendly eateries and takeaway combos are changing that. Only 9% choose solo trips.

China’s social platforms continue to shape narratives around tourism, consumer behaviour, and lifestyle choices. From South Korea’s declining travel appeal to the rise of silver-haired tourism, here are nine trending discussions across Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu.

From historic Golden Week travel surges to safety debates and shifting outbound preferences, netizens across Weibo, Xiaohongshu, Baidu, and Zhihu are exploring how holidays, discrimination, fashion, and authenticity define today’s Chinese traveller.