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    WeChat New Feature - "Fingertip Search"
    China Trading Desk
    • Sep 15, 2020
    • 1 min

    WeChat New Feature - "Fingertip Search"

    Recently, WeChat team officially launched a new search function called "fingertip search", which allow users to press text and search
    35
    Some live-streaming blocked in fight against food wastage
    China Trading Desk
    • Aug 22, 2020
    • 2 min

    Some live-streaming blocked in fight against food wastage

    The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online
    12
    Link Taobao Products In Xiaohongshu Live Stream
    China Trading Desk
    • Aug 21, 2020
    • 2 min

    Link Taobao Products In Xiaohongshu Live Stream

    With the continuous development of social e-commerce, Xiaohongshu vigorously develops its own E-Commerce business
    17
    Live-Streaming with Angela Zhang
    China Trading Desk
    • Aug 21, 2020
    • 1 min

    Live-Streaming with Angela Zhang

    We are partnering with Angela Zhang to create her first commercial live-streaming event on Douyin. If you are interested to know more get...
    55
    Taking advantage of China's Gāo Kǎo, Starbucks has won a marketing victory
    China Trading Desk
    • Jul 16, 2020
    • 2 min

    Taking advantage of China's Gāo Kǎo, Starbucks has won a marketing victory

    Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.
    15
    The Rise Of Private Traffic
    China Trading Desk
    • Jun 21, 2020
    • 3 min

    The Rise Of Private Traffic

    We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.
    217
    First overseas cross-border E-commerce live-streaming
    China Trading Desk
    • May 21, 2020
    • 2 min

    First overseas cross-border E-commerce live-streaming

    While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, Our
    144
    Louis Vuitton held its first livestream on Xiaohongshu
    China Trading Desk
    • Apr 21, 2020
    • 2 min

    Louis Vuitton held its first livestream on Xiaohongshu

    As the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands...
    690
    Report - Growing your audience in a crisis
    China Trading Desk
    • Apr 21, 2020
    • 2 min

    Report - Growing your audience in a crisis

    Recently, Jing Travel released a special report ”Growing your Audience in a Crisis: Lessons from Chinese Cultural Institutions”, with lot...
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