2020 marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival started as an Alibaba phenomenon, has spread beyond

This is one of the largest repositories of digital advertising and digital apps in China, we are pleased to release this primer for free.

Our partner Octoplus media recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success.

Recently, WeChat team officially launched a new search function called "fingertip search", which allow users to press text and search

The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online

With the continuous development of social e-commerce, Xiaohongshu vigorously develops its own E-Commerce business

We are partnering with Angela Zhang to create her first commercial live-streaming event on Douyin. If you are interested to know more get...

Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.

We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.