China Trading DeskSep 15, 20201 minWeChat New Feature - "Fingertip Search"Recently, WeChat team officially launched a new search function called "fingertip search", which allow users to press text and search
China Trading DeskAug 22, 20202 minSome live-streaming blocked in fight against food wastageThe behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online
China Trading DeskAug 21, 20202 minLink Taobao Products In Xiaohongshu Live StreamWith the continuous development of social e-commerce, Xiaohongshu vigorously develops its own E-Commerce business
China Trading DeskAug 21, 20201 minLive-Streaming with Angela ZhangWe are partnering with Angela Zhang to create her first commercial live-streaming event on Douyin. If you are interested to know more get...
China Trading DeskJul 16, 20202 minTaking advantage of China's Gāo Kǎo, Starbucks has won a marketing victoryEvery year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.
China Trading DeskJun 21, 20203 minThe Rise Of Private TrafficWe talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.
China Trading DeskMay 21, 20202 minFirst overseas cross-border E-commerce live-streaming While live-streaming has been gaining popularity, no overseas WeChat live-streaming has been done – that is – until now! On May 5, 2020, Our
China Trading DeskApr 21, 20202 minLouis Vuitton held its first livestream on XiaohongshuAs the global epidemic gradually deteriorated, the luxury goods industry, which focuses on offline sales, was hit hard, and many brands...
China Trading DeskApr 21, 20202 minReport - Growing your audience in a crisis Recently, Jing Travel released a special report ”Growing your Audience in a Crisis: Lessons from Chinese Cultural Institutions”, with lot...