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Insights Report - 11.11
2020 marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival started as an Alibaba phenomenon, has spread beyond
China Trading Desk
Oct 14, 20201 min read
50


Primer on Digital Advertising in China
This is one of the largest repositories of digital advertising and digital apps in China, we are pleased to release this primer for free.
China Trading Desk
Oct 4, 20201 min read
88


Angela Zhang’s first Douyin commercial Live-Streaming
Our partner Octoplus media recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success.
China Trading Desk
Sep 17, 20202 min read
89


WeChat New Feature - "Fingertip Search"
Recently, WeChat team officially launched a new search function called "fingertip search", which allow users to press text and search
China Trading Desk
Sep 16, 20201 min read
56


Some live-streaming blocked in fight against food wastage
The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online
China Trading Desk
Aug 23, 20202 min read
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Link Taobao Products In Xiaohongshu Live Stream
With the continuous development of social e-commerce, Xiaohongshu vigorously develops its own E-Commerce business
China Trading Desk
Aug 21, 20202 min read
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Live-Streaming with Angela Zhang
We are partnering with Angela Zhang to create her first commercial live-streaming event on Douyin. If you are interested to know more get...
China Trading Desk
Aug 21, 20201 min read
63


Taking advantage of China's Gāo Kǎo, Starbucks has won a marketing victory
Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.
China Trading Desk
Jul 17, 20202 min read
49


The Rise Of Private Traffic
We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.
China Trading Desk
Jun 21, 20203 min read
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