Insights Report - 11.11
2020 marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival started as an Alibaba phenomenon, has spread beyond
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China Trading Desk
- Oct 4, 2020
- 1 min
Primer on Digital Advertising in China
This is one of the largest repositories of digital advertising and digital apps in China, we are pleased to release this primer for free.
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China Trading Desk
- Sep 17, 2020
- 2 min
Angela Zhang’s first Douyin commercial Live-Streaming
Our partner Octoplus media recently completed Angela Zhang’s first-ever live-streaming event and it has been a huge success.
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China Trading Desk
- Sep 16, 2020
- 1 min
WeChat New Feature - "Fingertip Search"
Recently, WeChat team officially launched a new search function called "fingertip search", which allow users to press text and search
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China Trading Desk
- Aug 23, 2020
- 2 min
Some live-streaming blocked in fight against food wastage
The behaviour of some food vloggers entails serious wastage of food in China. On August 13, Chinese state broadcaster CCTV criticised online
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China Trading Desk
- Aug 21, 2020
- 2 min
Link Taobao Products In Xiaohongshu Live Stream
With the continuous development of social e-commerce, Xiaohongshu vigorously develops its own E-Commerce business
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China Trading Desk
- Aug 21, 2020
- 1 min
Live-Streaming with Angela Zhang
We are partnering with Angela Zhang to create her first commercial live-streaming event on Douyin. If you are interested to know more get...
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China Trading Desk
- Jul 17, 2020
- 2 min
Taking advantage of China's Gāo Kǎo, Starbucks has won a marketing victory
Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.
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China Trading Desk
- Jun 21, 2020
- 3 min
The Rise Of Private Traffic
We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.
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