China Data Bank
China Data Bank™ is an UnDMP - a new class of digital data solutions that is focused on providing the right data solutions to all advertisers & marketers and without the overhead of complex data requirements stipulated by China Government. Initial data partners for the venture include the likes of Alibaba Unidesk, Tencent Marketing, Getui, China Unicom, UnionPay, JD, etc.
CDB is a joint initiative between China Trading Desk & Octoplus Media
How does China Data Bank work?
Working with our data partners we build bespoke segments for each digital campaign depending on the marketing strategy & ad placements.
We create campaigns in the required DSP or Biddable platform and provide access to China data partners
Data partners upload the segments directly to the backend of the DSP/Biddable platform
Start the campaign to target the most precise & accurate audience.