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China Trading Desk
Jan 200 min read
Newsletter - January 2025
The 2025 Spring Festival offers brands a chance to engage Kuaishou’s 282M users. Xiaohongshu drives social commerce with 79% self-pleasure s
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Alice
Jan 35 min read
The Digital Evolution of Gifting: Transforming China's Cultural Tradition Through Innovation and Personalization
China’s gifting culture is evolving with platforms like WeChat's "送礼物" and Ele.me redefining traditions through digital innovation. In 2024,
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Alice
Jan 23 min read
Unlocking Consumer Insights for 2025 Spring Festival Marketing: Exploring Kuaishou's Transformative Role
As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat
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Alice
Dec 20, 20240 min read
Newsletter - December 2024
China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus
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China Trading Desk
Nov 28, 20240 min read
Newsletter - November 2024
China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6
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China Trading Desk
Oct 29, 20240 min read
Newsletter - October 2024
October's newsletter highlights emerging trends shaping China's consumer behaviour and travel preferences. Key topics include sports tourism
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China Trading Desk
Sep 25, 20240 min read
Newsletter - Sep 2024
CTD’s latest China marketing newsletter highlights key 2024 trends, including major platforms like JD.com and Taobao have enhanced data priv
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China Trading Desk
Aug 28, 20240 min read
Newsletter - August 2024
CTD August 2024 China marketing newsletter highlights include our upgraded China Travel Dashboard with deeper insights into traveller spendi
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China Trading Desk
Jul 24, 20240 min read
Newsletter - July 2024
In the latest newsletter discover outbound travel trends among older travelers and Gen Z women, Tencent's advertising services, and the impa
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