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China Trading Desk Q2 survey charts strong outbound recovery
China Trading Desk has released its Q2 2025 Outbound Traveller Survey, showing strong recovery trajectory, evolving with renewed confidence and discernible shifts in consumer priorities.
Alice
4 days ago4 min read


Xiaohongshu unveils new brand identity, ditches 'lifestyle guide' label
Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says Ashley Dudarenok, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”
Alice
Jul 93 min read


How young Chinese travellers are fuelling a cruise ship holiday boom
After graduating from Fudan University’s prestigious MBA programme this year, Dong Wenxin wants to keep in touch with his fellow students. The 30-year-old figured many former students probably felt the same way – eager to reconnect even when scattered across China.
Alice
Jul 63 min read


Chinese Outbound Travel, Travel Innovations, Agentic Al and Airlines: Ask Skift's Most Popular Questions
A growing percentage of Chinese travelers are going abroad for the first time. China Trading Desk's second-quarter survey revealed that 44% of Chinese travelers are making their first international trips, up six percentage points from the previous quarter.
Alice
Jul 12 min read


China Trading Desk urges travel retail sector to adapt to self-guided, digital-first Chinese traveller
CHINA. China Trading Desk’s latest survey highlights the need for the travel retail sector to rethink its approach, as Chinese travellers become increasingly self-directed and digitally influenced.
Alice
Jun 254 min read


“A new duty-free consumer is emerging”: China Trading Desk’s Q2 2025 Traveller Survey Redefines Retail Readiness
As China progresses through mid-2025, the outbound travel market continues to chart a strong recovery trajectory, evolving with renewed confidence and discernible shifts in consumer priorities. That is according to China Trading Desk (CTD) and its latest China Outbound Travel Sentiment Survey for Q2 2025. The survey reflects this ongoing transformation, capturing the “nuanced behaviours and motivations of a market steadily returning to pre-pandemic vibrancy”.
China Trading Desk
Jun 255 min read


China’s wanderlust generation takes flight
Outbound travel market rebounds, fueled by digitally-savvy newcomers prioritizing value-conscious luxury experiences over traditional status symbols.
Alice
Jun 253 min read


Redefining retail readiness: China Trading Desk reveals latest outbound travel survey
As China progresses through mid-2025, the outbound travel market continues to chart a strong recovery trajectory, evolving with renewed confidence and discernible shifts in consumer priorities. That is according to China Trading Desk (CTD) and its latest China Outbound Travel Sentiment Survey for Q2 2025.
Alice
Jun 254 min read


China’s Outbound Travel Is Now Being Driven by These Five Categories
China's outbound tourism is back in full swing, but the real shift is in why. people are travelling and how they're deciding where to go, what to book, and what to buy.
Alice
Jun 253 min read
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