Last-minute plans, Gen Z and Japan’s rise: China Trading Desk unveils latest insights
Chinese shoppers are increasingly seeking out longer trips and more luxurious accommodation, but they are booking later than ever before, ac
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Alice
2 days ago3 min read
China Trading Desk partners with Essential Communications in global travel retail campaign
China Trading Desk, the leading digital marketing and research firm for Chinese traveler data analytics has partnered with Essential Communi
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Alice
6 days ago4 min read
Essential Communications partners with China Trading Desk
Essential Communications has partnered with China Trading Desk, a leading digital marketing and research firm for Chinese traveller data ana
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Alice
7 days ago6 min read
Breaking the Marketing Mold: Subramania Bhatt Of China Trading Desk On Five Innovative & Non-Traditional Marketing Strategies That Can Engage Audiences Like Never Before
Subramania Bhatt is a seasoned leader in digital marketing with over a decade of experience in understanding and navigating China’s unique a
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Alice
Dec 41 min read
South Korea’s martial law sends brief tremors through Chinese tourists, firms
“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi
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Cherlyn
Dec 23 min read
China's young, female and educated lead cultural shift on booze
China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove
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Cherlyn
Nov 212 min read
New Business Trends: Three B2B Companies Providing Transparency and Trust Through Proprietary Data
The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and,
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Cherlyn
Nov 44 min read
Alcohol tales: How storytelling is driving China market trends
Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual
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Alice
Nov 32 min read
Targeting Outbound Chinese Travelers with Subramania Bhatt and Mark Shrives
Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awa
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