Newsletter - November 2022
In this newsletter, we covered a few insights reports – KOL marketing, the importance of Xiaohongshu, basketball consumption and the materni
Cherlyn
- Nov 17
- 2 min
App of the month – Toutiao
Toutiao is a news data mining and AI-based news recommendation aggregator platform, first version is released in August 2012. It has 550 mil
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China Trading Desk
- Nov 16
- 1 min
The Great Migration – Chinese relocation across the globe
We surveyed over 5,500 individuals and filtered to 250 interviews to understand these potential immigrants' aspirations, worries, preferred
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Cherlyn
- Nov 16
- 3 min
2022 Xiaohongshu Platform Trends
Xiaohongshu platform promotes high-quality content, labels and categorizes content, bloggers and users to provide more accurate content reco
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Cherlyn
- Nov 15
- 5 min
China Consumption Trends and Insights – Basketball
Basketball is one of the sports with the highest participation and a broad user base in China, making basketball the most important market i
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Cherlyn
- Nov 11
- 4 min
2022 China Enterprise Marketing Transformation Roadmap
According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reache
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Cherlyn
- Nov 10
- 5 min
2022 State of Play & New Strategies – China KOL Marketing
The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult
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China Trading Desk
- Oct 25
- 0 min
Newsletter - October 2022
In this newsletter, we start with the latest regulatory update to China's advertising landscape – pop-up information push services. Next, we
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Cherlyn
- Oct 21
- 4 min
China Regulations - Provisions on the Administration of Internet Pop-up Information Push Services
China’s “Provisions on the Administration of Internet Pop-up Information Push Services” will be officially implemented on September 30, 2022
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