China Programmatic Advertising Overview
China Marketing ecosystem is complicated!
That is an understatement - if you follow China marketing you would know by now that it is very difficult to get access to certain media or be effective in advertising with some publishers whereas a competitor or other brands might have achieved exceptional results on those media?
Did you know that
Zhihu Open Screen ad is only available on a certain DSP?
While we have our own DSP & Trading Desk, we also work with over 30 biddable platforms or "private DSP". Combined with our powerful China Data Bank & Miaozhen tracking, we provide the most powerful and transparent way to run programmatic advertising in China.
We have recently released a complete guide to programmatic advertising including details of some of the top private DSPs, contact us if you are interested to learn more.
Here is a sample of our comprehensive report -