• Zhang Jian

App of the month – Qzone

Qzone is a QQ subsidiary product with Microblog function developed by Tencent in 2005. Qzone has functions such as talk, log, share, photo album, video, message board and so on. Its web application center also has many third-party applications, among which the famous applications are QQ Farm, QQ Ranch etc.

Qzone is the first young social platform in China and the most active social sharing platform for the new generation, with more than 560 million monthly active users, of which more than 80% are users under the age of 35. Every day, there are more than 40 million stories about sharing life moments, and QQ space generates more than 200 million interactive comments every day, and the average daily exposure of people over 20 years old exceeds 220 million.


  • China has the largest generation Z (15 – 23 years old)

  • Generation Z is optimistic about consumption, with diversified consumption fields and rapid growth, accounting for 40% of the overall consumption power

  • Gen-Z has considerable income, a wide range of sources, and has multiple sources of income

  • Gen-Z has a strong pursuit and recognition for expanding their social circle

  • Friend recommendation and online advertising are the top two ways of Gene Z to learn about product brands. Most young people think that verbal recommendation from friends and online advertising are the most common ways to learn about brands.

QQ Space Advertising QQ space ads appear in friend’s newsfeed, native social ads integrated into user UGC (User Generated Content), possess user’s natural and uncompromising attention, suitable for brands to communicate in social scenarios. Ads are displayed natively and diversity.

Promotion of brand activities: in the third position on the homepage, interspersed in the friends’ news

It has the characteristics of highly native and low disturbance, supports full open comments and can pin 5 high-quality comments at the top. Branded page cards are two display forms of video stories


Promote my application: It is located in the seventh position of the homepage, interspersed in the friends’ news It has the characteristics of highly native and low disturbance, supports full open comments and can pin 5 high-quality comments at the top

Supports free-to-play interaction, multi-image carousel, local ads, graphics, and videos.


Promote my products: Immersive video streaming.

Click on any video content to enter the video information stream, swipe up to watch more video content, and an advertisement will appear, showing the products to users with maximum stimulation.


Promote my store: It is located in the seventh position of the homepage, interspersed in the friends’ news

It has the characteristics of highly native and low disturbance, supports full open comments and can pin 5 high-quality comments at the top.

It also supports display forms such as arbitrary interaction, multi-picture carousel, local advertising, graphics and video.


To start your QZone marketing plan, get in touch with us!

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