Read all about our October Newsletter, covers Primer on Digital Advertising, 11.11 Insights, Marketing tools for China, WeChat Video Channel

WeChat opened "video channel" in January 2020 as beta and officially launched in June. WeChat users now only need to update the WeChat APP t

Tmall (www.tmall.com) is part of Alibaba Group, it was first introduced by Taobao in April 2008 as Taobao Mall and renamed as Tmall in 2011,

China Marketing activities can get very complicated, from media selection, new advancement in technology to new modes of advertising....

2020 marks the 12th anniversary of 11.11 Global Shopping Festival. The shopping festival started as an Alibaba phenomenon, has spread beyond

This is one of the largest repositories of digital advertising and digital apps in China, we are pleased to release this primer for free.

In this issue we talk about Hainan Travel Insights, recently concluded Angela Zhang Douyin Live Stream...

Douyin, the Chinese version of Tiktok, with more than 600 million DAU...

Livestream selling is all the rage in China, but recently Chinese regulators are preparing to impose new regulations on the booming use of..