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Insights report - Alimama online consumption of luxury goods
In the luxury consumer market, 74% of people with medium and high spending power potential are entry-level consumers with slightly lower pur
China Trading Desk
Mar 18, 20212 min read


Expanding ecosystem for WeChat mini-program
The WeChat mini-program team announced that the average annual DAU of mini-program exceeded 400 million in 2020, and the annual cumulative t
Zhang Jian
Mar 17, 20213 min read


Insights Report - Getui 2021 Spring Festival travel data report
China government was very cautious and discouraged travel during the long festive holiday; recommended to spend the Spring Festival; enjoy t
Zhang Jian
Mar 16, 20212 min read


Bilibili Vs Douyin Vs Kuaishou
As live streaming & video consumption has increased dramatically, we see 3 apps as clear front runners in this space. In this blog post, we
China Trading Desk
Mar 16, 20212 min read


Newsletter - February 2021
Niu (Ox)year has arrived!
China government was very cautious and discouraged travelling during the long festival holiday. And it worked, rai
China Trading Desk
Feb 16, 20210 min read


App of the Month - Meitu
Founded in October 2008, Meitu is China's leading image processing and social platform, driven by artificial intelligence. Meitu's mission i
China Trading Desk
Feb 15, 20211 min read


Marketing Ideas - Blind Box Marketing
Blind boxes are where different items are placed by merchants in a Box and the user draws the item by luck. Customers are not aware of the i
Zhang Jian
Feb 15, 20212 min read


Insights Report – 2021 China Digital Marketing Trends
China Digital Marketing Trends 2021 report was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Mar
China Trading Desk
Feb 15, 20212 min read


Marketing Ideas – Global Liquor Pub
Tmall Global officially launched the "Taste First, Buy Later" service on January 28. Consumers can pre-order a sample of wine for 1 RMB ...
Zhang Jian
Feb 15, 20212 min read
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