We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.

Bilibili is a video sharing site themed around animation, comic, and games, where users can submit, view and add overlaid commentary

We look at several issues about fraud & censorship – Miaozhen insights report about invalid traffic; Weibo censorship; self-censoring of ads

CCTV News publicly criticised Live streaming giants Huya and Douyu for promoting online games to students through "free online courses".

Weibo announced on June 10, that it was shutting down its “hot search” and “hot topic” lists under orders from the nation’s regulators.

31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB

China is still very cautious about mass travel, but has started preparing for business travel and is loosening border controls with certain

Kuaishou is a short video platform with high-traffic and high-stickiness of fans, with daily active users exceeding 300 million

With the rapid popularization of smart TV, the OTT industry has also developed rapidly