• China Trading Desk

Gucci, Fendi, Burberry collaborate with Tencent to customise WeChat Red Packet cover.

In early 2020, Gucci teamed up with Tencent to launch a customised WeChat red packet cover to launch a Spring Festival brand campaign to achieve a successful localisation of communication and promotion. Limited-time red envelope collection mechanism more attracted users to spontaneously in WeChat friends circle to launch an interaction, the topic of heat continued fermentation, for the brand has brought a long-term strong marketing transformation.

More information on Gucci Red Packet , Other brands example.

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