Every year the Gaokao is a huge topic in Chinese society.Brands conceptualise related campaigns to show their support.

This year has been a recording breaking year for 618 sales, even during these challenging times

China State Taxation Administration carried out unannounced inspections of online stores on multiple e-commerce platforms like Taobao, Tmall

We talk about the rise of "private traffic", which has become more popular during the pandemic & how to effectively use it.

Bilibili is a video sharing site themed around animation, comic, and games, where users can submit, view and add overlaid commentary

We look at several issues about fraud & censorship – Miaozhen insights report about invalid traffic; Weibo censorship; self-censoring of ads

CCTV News publicly criticised Live streaming giants Huya and Douyu for promoting online games to students through "free online courses".

Weibo announced on June 10, that it was shutting down its “hot search” and “hot topic” lists under orders from the nation’s regulators.

31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB