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June Newsletter
We look at several issues about fraud & censorship – Miaozhen insights report about invalid traffic; Weibo censorship; self-censoring of ads
China Trading Desk
Jun 21, 20200 min read


Huya & Douyu - self censored ads
CCTV News publicly criticised Live streaming giants Huya and Douyu for promoting online games to students through "free online courses".
China Trading Desk
Jun 19, 20201 min read


China Internet Supervision - Weibo Censorship
Weibo announced on June 10, that it was shutting down its “hot search” and “hot topic” lists under orders from the nation’s regulators.
China Trading Desk
Jun 19, 20202 min read


Insights Report - Miaozhen Invalid Traffic Report
31.9% of all online advertising traffic in China was invalid in 2019, costing the China brand marketing industry an estimated 28 billion RMB
China Trading Desk
Jun 18, 20202 min read


Live Update - Open borders with China
China is still very cautious about mass travel, but has started preparing for business travel and is loosening border controls with certain
China Trading Desk
Jun 1, 20201 min read


App of the month - Kuaishou
Kuaishou is a short video platform with high-traffic and high-stickiness of fans, with daily active users exceeding 300 million
China Trading Desk
May 21, 20202 min read


Insights Report - OTT Market in China
With the rapid popularization of smart TV, the OTT industry has also developed rapidly
China Trading Desk
May 21, 20202 min read


6 takeaways from CNNIC’s Internet report
The China Statistical report on internet development was recently released by China Internet Network Information Center (CNNIC).
China Trading Desk
May 21, 20202 min read


Insights Report - Mafengwo Cultural Tourism Live Streaming
Mafengwo released the first industry live streaming report "Travel Live Streaming Tourism Ecological Insight 2020".
China Trading Desk
May 21, 20202 min read
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