China Digital Marketing Trends 2021 report was recently released by the Miaozhen Academy of Marketing Science (MAMS), the Global Digital Mar

Tmall Global officially launched the "Taste First, Buy Later" service on January 28. Consumers can pre-order a sample of wine for 1 RMB ...

The most popular marketing method in China recently is none other than "Community Marketing". It is "offline community + media". A new ....

Tencent held its annual WeChat flagship conference - WeBuild in Guangzhou. Learn more about the insights & 2021 roadmap

January Newsletter covering important insights from China - Douyin, Alimama, Xiaohongshu, McDonald's, Keep App

Keep is a mobile fitness app launched in February 2015. Keep provides fitness teaching, running, cycling, dating and fitness diet guidance,

When we think of Xiaohongshu or Little Red Book, we immediately associate beauty & skincare product on the platform...

McDonald's recently launched a new two-dimensional image: Happy Sister. The image of Happy Sister is closer to the style of the popular ...

Airbnb and Kantar, a data consulting company, jointly released 2021 China Travel Insights based on a recent survey of 1,000 Chinese ....