China’s June trends show rising outbound momentum alongside flexible domestic escapes. Weibo highlighted self-drive holidays and visa-free access to New Zealand, while Baidu flagged quick 48-hour trips abroad and Bali’s popularity among graduates. Douyin users favoured solo travel, and Zhihu reflected growing demand for personal, international journeys. Despite Japan-bound concerns on Xiaohongshu, outbound intent stays strong, signalling new opportunities for brands targeting

China is poised to become the world’s largest luxury goods market by 2030, fuelled by evolving consumer values and intensified digital marketing. Insights from Whale Dynamic’s 2025 report reveal strategic shifts in media investment, with mobile still dominant but OTT channels rising fast. Seasonal advertising peaks and emotionally driven, experience-led consumption now define market dynamics. Leading brands like Rolex and MiuMiu exemplify the balance between short-term engage

New Zealand to Offer Visa-Free Entry via Australia From November, Chinese passport holders can enter New Zealand visa-free for up to three months if they arrive via Australia with a valid Australian visa. This new policy is expected to boost tourism, with 163,000 Chinese visitors forecasted over the next five months.

By 2024, China will have over 310 million citizens aged 60+, marking a profound demographic shift. This ageing trend is powering an ¥8 trillion silver economy with diversified demand in health, leisure, education, and digital services. Far from monolithic, older consumers are active, value-driven, and digitally savvy—seeking wellness, customised travel, and dignified eldercare. As their behaviours evolve, brands must adapt to stay relevant. The 2025 Silver Economy Insight Rep

China’s social media landscape is being rewritten. Xiaohongshu now leads in user time growth, yet its conversion rates are falling. Douyin remains a commerce powerhouse, while Weibo stages an unexpected comeback with record-breaking ROI. As short video dominates brand budgets and platform audiences shift, where should marketers focus next? This exclusive deep dive unveils the latest platform power plays, gender-driven strategies, and AI-fuelled trends shaping China’s digital

Chinese tourism to South Korea is picking up with the end of political instability in Seoul and the two nations pledging closer relations shortly before visa exemptions take effect, travel industry sources said this week.

China’s outbound tourism saw a powerful revival during the 2025 Labour Day holiday, with civil aviation passenger trips up 11.8% from 2024 and 55.4% from 2019. International flights surged past pre-pandemic levels, driven by younger first-time travellers and a growing cohort of affluent seniors. Demand from smaller cities rose sharply, while flexible holiday planning enabled long-haul journeys and luxury experiences. From bespoke itineraries to immersive cultural activities,

These days, Shanghai-based banker Jason Zhang can no longer stay at the Westin hotel in downtown Beijing’s financial district after his company cut its travel budget. Instead, he had to settle for a cheaper domestic hotel chain.

Hainan is rapidly emerging as China’s premier consumer lab, propelled by its transition to free trade port status in 2025. With ambitions to draw 110 million tourists and generate RMB 245 billion in tourism revenue by 2026, the island is redefining domestic demand. In 2024, tourism spending nationwide rebounded to RMB 5.7 trillion, driven by a rising desire for emotional well-being and immersive experiences. Notably, 38% of travellers cited duty-free shopping as their main re