QuestMobile 2024 Insights: The New Middle-Class Driving China’s Future
The report reveals a dynamic demographic of 257 million, with a 4.8% year-on-year growth. Younger consumers aged 25-35 lead technology, fitn
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Alice
Nov 182 min read
Trending Now: China's Social Media Highlights #11Nov-17Nov#
This week’s trending topics across China’s social media platforms reveal a mix of poignant headlines, inspiring achievements, and cultural m
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Alice
Nov 143 min read
Hainan's 2024 Tourism Renaissance: From Cultural Roots to Youth-Driven Adventures
2024 Hainan's tourism has impressive growth with ticket bookings for top attractions soaring by 60% year-over-year. Highlighted a 200% surge
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Alice
Nov 123 min read
The Rise of China’s Lip Makeup Market: Set to Hit ¥37.95 Billion by 2028
The Chinese lip makeup market is on a steady growth trajectory, with the market size reaching approximately ¥26.28 billion in 2023 and proje
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Alice
Nov 112 min read
Trending Now: China's Social Media Highlights #04Nov-10Nov#
This week’s roundup of trending stories across China’s major social media platforms covers a diverse array of topics, from political milesto
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Alice
Nov 83 min read
2024 Tourism Rebound: The Remarkable Recovery of China's Outbound Travel
China’s outbound tourism surged in 2024, nearing pre-pandemic levels. By Q3, outbound travel reached 82% of 2019 figures, with Asia-Pacific
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Alice
Nov 64 min read
Unlocking the Advertising Power of WeChat Moments: Key User Insights for 2024
WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are
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Alice
Nov 43 min read
Trending Now: China's Social Media Highlights #28Oct-03Nov#
Explore the latest trending topics across China’s social media platforms in this week’s highlights! From the Alibaba Math Competition’s rule
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Cherlyn
Nov 44 min read
Alcohol tales: How storytelling is driving China market trends
Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual
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