South Korea’s martial law sends brief tremors through Chinese tourists, firms
“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi
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Alice
Dec 34 min read
OTT 2024: Smart TVs, Demographic Shifts, and the Future of Advertising
The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20
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Alice
Dec 22 min read
Trending Now: China's Social Media Highlights #25Nov-01Dec#
Explore this week’s top social media highlights across China! From the upcoming 2025 National Civil Service Exam results and the retirement
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Cherlyn
Dec 23 min read
China's young, female and educated lead cultural shift on booze
China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove
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China Trading Desk
Nov 280 min read
Newsletter - November 2024
China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6
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Alice
Nov 253 min read
Trending Now: China's Social Media Highlights #18Nov-24Nov#
From thrilling sports moments to viral cultural phenomena, this week's digital landscape in China is buzzing with diverse stories. Weibo cel
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Alice
Nov 213 min read
November's Social Media Buzz: What Dominated Conversations Across China
This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From
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Alice
Nov 213 min read
2024 Double 11 Sales Report: Unpacking China's Evolving Consumer Landscape
The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr
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Cherlyn
Nov 212 min read
New Business Trends: Three B2B Companies Providing Transparency and Trust Through Proprietary Data
The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and,
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