For solo travellers, dining remains the biggest challenge — from large portions to awkward seating. Many opt for fast food over local cuisine. Yet, single-friendly eateries and takeaway combos are changing that. Only 9% choose solo trips.

This image portrays today’s reality in Travel Retail. It’s the wait before the walk-in. She’s not lost – she’s deciding. First time Chinese travellers pause to validate, compare and confirm before they ever step into a duty free shop.

China’s advertising industry in 2025 is driven by diversification, innovation, and a renewed emphasis on long-term brand equity. Entertainment and leisure lead sectoral growth with a 53.1% surge, followed by telecommunications (45%) and transportation (32.5%), reflecting strong consumer demand for connectivity and experiences. Brands are investing more in product launches, with spending rising to 35% of ad budgets, highlighting the pull of novelty and emotional engagement. Ar

SINGAPORE, Oct. 10 (Xinhua) -- Chinese travelers are now "a system-level driver of Singapore's visitor economy," Subramania Bhatt, a veteran tourism analyst based in the city-state, told Xinhua in a recent interview, noting that their travel patterns are increasingly extending beyond iconic landmarks, spilling over into smaller, niche itineraries and experiences.

We are pleased to share key insights from our CEO, Mr. Subramania Bhatt, who recently joined the global news programme, World Today, for a discussion on China’s booming holiday economy. The show, which offers daily news and analysis, focused on the impressive figures generated during the National Day and Mid-Autumn Festival holidays.

China’s Gen Z is redefining online shopping with their digital-first mindset and demand for personalisation, social commerce, and immersive experiences. Growing up with mobile payments and social platforms, they see shopping as identity, lifestyle, and community. With US$360 billion in spending power, their influence is transforming China’s e-commerce, pushing brands to adapt with innovation, cultural relevance, and trust-driven engagement. From livestream shopping to Xiaohon

China’s luxury market is entering a new era—where wealth is no longer about showing off, but about living with meaning. With high-net-worth households growing nearly tenfold since 2010, affluent consumers from Gen Z to the silver generation are redefining what “premium” truly means. They seek authenticity, wellness, cultural pride and timeless style over flashy logos. From immersive travel and wellness-driven skincare to sustainable investments and quiet luxury fashion.

Luxury in China is entering a new phase marked by caution and change. Consumers are increasingly price-sensitive, comparing costs, seeking discounts, and turning to cross-border shopping — with Japan emerging as a key destination. Affordable substitutes are reshaping traditional luxury categories, while domestic brands gain momentum through cultural resonance and accessible pricing. Younger generations are redefining luxury, placing greater value on travel, wellness, and life

China’s social platforms continue to shape narratives around tourism, consumer behaviour, and lifestyle choices. From South Korea’s declining travel appeal to the rise of silver-haired tourism, here are nine trending discussions across Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu.