SINGAPORE, Oct. 25 -- Three decades after its launch, the Suzhou Industrial Park in east China's Jiangsu Province, the first intergovernmental project between China and Singapore, has grown into a bustling industrial hub, contributing 400.24 billion yuan (56 billion U.S. dollars) to regional GDP in 2024.

China’s Q4 retail season redefines value and identity, from Double 11’s omni-channel evolution to evolving luxury, travel, and advertising dynamics.

Foreign tourists in China are increasingly drawn to shopping, said Steven Zhao, CEO of China Highlights, a travel agency that organises tours of the country.

We partnered with a leading global private bank to survey 2,042 affluent Chinese households. The punchline isn’t “awareness” or “reach”. It’s a mid-funnel stall: families are clear on why (education, lifestyle, business expansion) but hesitate on how (documents, custody, FX, sequencing). The growth lever for private banks and wealth brands is service design, not louder ads.

Double 11 Travel Promotions Take Off Fliggy’s Double 11 travel campaign launched pre-sales on 15 October and full sales on 20 October, offering low-cost global routes and exclusive live-stream deals. From economy flights at ¥700 to all-inclusive Maldives packages under ¥20,000, Weibo buzzed with flash-sale excitement ahead of peak travel season.

In 2023, still in the aftermath of the pandemic, the World Travel and Tourism Council (WTTC) announced in Macau that China would “overtake the United States as the world’s largest tourism economy” by 2026.

China’s outbound travel behaviour in October reveals an increasingly diverse mix of motivations and spending patterns. Across major digital platforms, travellers expressed new values shaped by spontaneity, social connection, and consumption-led exploration — all pointing to how Chinese tourism is evolving beyond sightseeing into lifestyle expression.

China’s business travel is entering a phase of strategic, regionally focused recovery. The Report reveals that companies are shifting from frequent trips to purposeful travel centred on Asia, particularly Hong Kong, Macau, Japan, and Southeast Asia. Large firms drive cross-border coordination, while SMEs focus on agile partnerships. Despite ongoing challenges like visas and language barriers, Chinese enterprises are redefining travel as a strategic tool for governance, collab

For solo travellers, dining remains the biggest challenge — from large portions to awkward seating. Many opt for fast food over local cuisine. Yet, single-friendly eateries and takeaway combos are changing that. Only 9% choose solo trips.