The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult

A new group of people defined as the “new middle class” is emerging along with the development of China’s social economy. We highlighted a

The trend of “interest consumption” has been driven by the new youth groups and post-90s and post-00s are important groups in China’s curren

China has ranked first in the global import and export ranking, with a total import and export commodities reaching about 605.1 million US d

All industries have been hit hard by the epidemic, leading to an overall decline in advertising market spending. This report is an overview

With the growing consumption power of the younger generation, social networking as one of the core areas of internet users has triggered the

Born seamlessly into the age of the internet era, Gen Z is deeply influenced by digital information technology, smartphones, mobile videos..

This report mainly analyses the development of China’s mobile internet market in the first half of 2022 and further provides future insights

Due to the epidemic and the advent of the 5G era, live streaming has grown rapidly in the China market and has stabilized upward trend. In t