The proportion of newborn second babies in China has increased as a result of China’s recent policy to increase the birth rate, which has in

Xiaohongshu platform promotes high-quality content, labels and categorizes content, bloggers and users to provide more accurate content reco

Basketball is one of the sports with the highest participation and a broad user base in China, making basketball the most important market i

According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reache

The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult

A new group of people defined as the “new middle class” is emerging along with the development of China’s social economy. We highlighted a

The trend of “interest consumption” has been driven by the new youth groups and post-90s and post-00s are important groups in China’s curren

China has ranked first in the global import and export ranking, with a total import and export commodities reaching about 605.1 million US d

All industries have been hit hard by the epidemic, leading to an overall decline in advertising market spending. This report is an overview