China Trading Desk
App of the Month - Tmall
Tmall (www.tmall.com) is part of Alibaba Group, it was first introduced by Taobao in April 2008 as Taobao Mall and renamed as Tmall in 2011, Tmall caters to consumers looking for branded products and a premium shopping experience. A large number of international and Chinese brands and retailers have established storefronts on Tmall. It has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China.
Tmall Key Facts and Stats:
Mobile Monthly User: 666 million
B2C Market share: 60.9%
Physical Goods GMV Growth: 45%
Tmall user-profiles and demographics
>75% Tmall users are Young millennials (<30 years old)
>70% Tmall users are distributed in 1st & 2nd tier cities
Tmall drives China's retail sales. Since Tmall is a trusted name for Chinese consumers, using the platform to sell products can help businesses instantly build some of that trust for their own brand. And Tmall offers some unique marketing features like live streaming and news feeds similar to those on Facebook. So this creates an interactive platform that people actually check and shop with regularly.
Common ways to advertise on Tmall includes banner ads & pop-up ads.
All this & more are covered in our most comprehensive Primer on Digital Advertising. Reach out to us if you are interested to learn more about effective marketing in China.