• China Trading Desk

APP of the month - Douyin

Douyin, the Chinese version of Tiktok, with more than 600 million DAU, is a leading short video app owned by ByteDance. In reality, TikTok and Douyin are two separate apps for different markets; Douyin is for China launched in 2016 while TikTok for English speaking markets, launched in 2017. The app has powerful editing capabilities and enables users to add music, effects to their videos in order to make them more interesting, creative & engaging; helping users record beautiful moments in their lives.

Douyin Platform:

· DAU: 600 million+; up from 400M in Jan 2020

· Average daily opens per user: 23 times

· Average daily time spent per user: 69 mins

Douyin User:

· Male - Female: 51.9% - 48.1%

· Age: 80% of Douyin users are from major consumer groups aged 19-40

· Location: 1st & 2nd cities: 38%+, 3rd & 4th cities: 47%

Douyin Ad Type:

· Open screen ads

· In-feed Ads

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