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China Tech Crackdown – October update
We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly c
China Trading Desk
Oct 25, 20213 min read


Marketing Ideas - Video In Advertising
Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video...
Zhang Jian
Oct 24, 20212 min read


Driving High-Quality Traffic Through Zhihu
As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users ..
Zhang Jian
Oct 24, 20212 min read


App of the month - iQiyi
IQiyi is China's largest online video streaming website. It was established in Beijing in 2010. It is known as "China Netflix". IQiyi owns m
Zhang Jian
Oct 18, 20212 min read


11.11 Shopping - Tips For Success
Different from the early days of its inception, with the increasing scale of the Double Eleven Shopping Festival, now it is no longer just a
Zhang Jian
Oct 18, 20213 min read


Newsletter - September 2021
In this issue we talk about PIPL, new advertising laws, China Internet Development report, Douyin conversion rates and finally Jessica's...
China Trading Desk
Sep 17, 20210 min read


App of the month - Jessica’s Secret
Jessica’s Secret – Chinese tourist and shopper app for overseas shopping.
Jessica’s Secret is a price comparison APP for tourism shopping
Zhang Jian
Sep 16, 20212 min read


Insights Report - Tik Tok Conversion Analysis
Douyin has a high monthly user activity rate, and its advertisements have effectively helped brands reach and convert young families. Compar
Zhang Jian
Sep 16, 20212 min read


2021 Update to Advertising law
Chinese Advertising Law is very strict and no one can cross the red line, and every marketer/advertiser should pay attention to it. Followin
Zhang Jian
Sep 16, 20212 min read
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