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Insights Report - OTT trends and media value
According to the report on the commercialization of OTT released by Miaozhen, the number of people covered in the OTT market has increased s
Zhang Jian
Dec 20, 20212 min read


Insights Report – Post-Pandemic Chinese Travellers' Preference
81% intend to travel by air within the next 12 months, 96% of Chinese citizens are either likely to fly in the future. Read this & other ins
Zhang Jian
Dec 20, 20212 min read


China Tech Crackdown – December updates
We continue our coverage on the great tech crackdown in China. In December we have more updates - WeChat allows external links, additional..
China Trading Desk
Dec 20, 20213 min read


App of the month - AutoNavi / Gaode Map
AutoNavi Maps is a professional navigation platform with accurate data in China. It is currently used by more than 700 million users,...
Zhang Jian
Dec 18, 20212 min read


Insights Report - GenZ Consumption
According to the white paper on Gen Z consumption power released by Tencent QQ Advertising, China’s Gen Z population (15-23 years old) is th
Zhang Jian
Dec 18, 20212 min read


Newsletter - November 2021
Nov Newsletter - China Policy update, Free Miaozhen Access, Golden Week Report, Marketers ToolKit, RED Manual, FlyerT
China Trading Desk
Nov 24, 20210 min read


China Tech Crackdown – November updates
We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about Anti-monopoly crack
China Trading Desk
Nov 24, 20213 min read


App of the month – FlyerT
FlyerT.com is a well-known Chinese frequent flyer social networking site that provides credit card information sharing, hotel reviews
Zhang Jian
Nov 24, 20212 min read


2021 Xiaohongshu Brand Marketing Manual
Yien Century Data Technology conducted a brand marketing analysis based on the consumption industry of Xiaohongshu this year.
Zhang Jian
Nov 24, 20212 min read
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