WARC recently released the Chinese report "Marketer’s Toolkit 2021", which combines the current economic and social challenges

Mafengwo conducted a big data analysis based on the travel enthusiasm of this year's Chinese National Day. The report shows that this year's

We are offering free dashboard access to everyone. Transparency is a big part of what we do at ChinaTradingDesk. We have been advocating....

Oct Newsletter - Update to tech crackdown, Dynamic product placement in post-production videos, High quality traffic from Zhihu, 11.11 Warm

We continue our coverage on the great tech crackdown in China. If you have missed our previous coverage, read more about the Anti-monopoly c

Video in advertising is a form of embedded advertising in which brand creativity can be automatically matched to the scene in the video...

As the largest knowledge content platform on the Internet in China, Zhihu has as many as 75 million monthly active users, and its users ..

IQiyi is China's largest online video streaming website. It was established in Beijing in 2010. It is known as "China Netflix". IQiyi owns m

Different from the early days of its inception, with the increasing scale of the Double Eleven Shopping Festival, now it is no longer just a