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Unlocking the Future of Advertising: The Rise of Programmatic DOOH in China
The digital out-of-home (DOOH) advertising landscape is evolving with programmatic technologies. This white paper by VIOOH and Morketing Res
Alice
Jul 16, 20243 min read


QuestMobile 2024 618 Insight Report: Strategies, Trends, and Consumer Behaviors
The 2024 618 shopping festival in China saw significant shifts in consumer behaviour, with 667 million daily active users and 85.6% e-commer
Alice
Jul 12, 20243 min read


Nepal’s Travel Industry Hopes For Gains As China Pledges to Send More Tourists
The Chinese government has declared 2025 as “Visit Nepal Year in China” — an offering that came during a Nepal-China diplomatic consultation
Alice
Jul 11, 20243 min read


China's Outbound Tourists to Top 200 Million by 2028, Marketing Exec Says
(Yicai) July 9 -- The number of Chinese people travelling overseas is poised to reach 200 million by 2028 as incomes rise and more people lo
Cherlyn
Jul 9, 20243 min read


Chinese outbound travel rebounds strongly in Q2 2024
Chinese outbound travel surged in Q2 2024, with over 1.5 million trips during Golden Week and a broadening demographic of travelers.
Cherlyn
Jul 8, 20243 min read


Better late than never for China's older travellers
As global travel gets back on its feet - new research in China has revealed that things are not what they used to be. Far from it.
Cherlyn
Jul 3, 20242 min read


Who is leading China’s outbound travel boom?
China's outbound tourism sector showed robust signs of recovery in the first half of 2024, buoying global travel retail, hospitality, and lu
Cherlyn
Jul 3, 20243 min read


Older Travelers Boost Their Participation in Chinese Outbound Travel
China Trading Desk’s quarterly Travel Sentiment Survey queries 15,000 Chinese travellers, finds a broadening market base that shows continue
China Trading Desk
Jul 2, 20244 min read


618 festival insights: Brand lessons on Tmall and JD.com
“There was high consumer confidence and a strong appetite for high-end goods. Brands offered exclusive discounts and limited-edition release
Cherlyn
Jun 22, 20243 min read
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