By Martin Moodie
Published Jan 29, 2025
CHINA. Data-driven marketing agency China Trading Desk forecasts between 2.2 million and 2.6 million Chinese travellers will head overseas across this China New Year holiday period, which began yesterday (28 January, New Year’s Eve).
That represents a year-on-year increase of as much as +30% off a low 2024 base, according to the Singapore-based agency’s CEO Subramania Bhatt.
However, outbound travel remains far below pre-pandemic 2019 levels, which saw some 6.3 million overseas travellers.
It’s not just the passenger traffic that will be down on 2019 but also spending levels, Bhatt said.
“Chinese are being more selective about their travel this year. They’re looking for value and experiences rather than seeking out location-specific purchases,” he observed.
While China Trading Desk research shows Chinese traveller bookings data well up on 2024, the agency noted a drop in recent weekly cancellations to Thailand since news of Chinese actor Wang Xing’s kidnapping in the Kingdom earlier this month.
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