Navigating China's complex and ever-evolving digital landscape can be daunting for brands aiming to resonate with their target audience. To

As we enter 2024, social media marketing on platforms like Douyin, Xiaohongshu, and Kuaishou is rapidly evolving, with significant increases

Navigating the bustling streets of Shanghai, one observes a skyline as varied as the beverages gracing its tables. The year 2024 marks a piv

A year ago this month, we introduced our groundbreaking solution to provide transparency into the behaviours of Chinese travellers. The Chin

This article explores the unique consumption patterns of Generation X, Y, and Z, highlighting their significant contributions to China's eco

Discover how luxury brands are driving customer loyalty through exclusive gift marketing strategies. In a market dominated by aspirational c

QuestMobile Insight Report highlights the digital engagement of 1.235 billion users across various platforms, with significant time spent on

China's potential in luxury consumption remains unrivalled, with a 21% annual growth in middle- and high-income consumers. Heavy users spend

In the 2024 Qixi Festival, known as Chinese Valentine’s Day, nearly 70% of consumers plan to buy gifts, with jewellery, digital products, an