What the 900 million e-commerce consumers in China like to eat, what they want to drive, where they want to live, and how they want to work

China is undergoing historic cultural shifts, and the people who aim to successfully engage with its 900 million e-commerce consumers are sc

In a rebound of international travel, over 1.5 million Chinese citizens embarked on outbound trips during the recent Golden Week holiday, ma

Discover key trends from our China marketing newsletter: key trends in alcohol, influential "Silver Hair" demographic, and evolving consumer

Explore China's 2023 marketing dynamics with our report on consumer trends and competitive strategies. As digital marketing spending hit 714

Dive into China's expansive 75 billion yuan facial mask market with insights from the "2024 Facial Mask Market Trend Insight Report." As the

Discover key trends in women's travel for 2024, emphasizing empowerment and evolving preferences. Women are increasingly seeking relaxation,

In 2024, XiaoHongShu (Little Red Book) remains a key influencer in China’s consumer landscape, shaping trends across beauty, fashion, and li

Discover how China's 50-64 "Silver Hair" demographic is transforming the hospitality and leisure sector. With significant economic power and