This week’s social media buzz spans many emotions and insights. On Weibo, discussions about a devastating South Korean plane crash and...

More and more young Chinese people are becoming tour guides amid unstable office job prospects and hopes for tourism booms. Around 320,000

From food safety concerns and policy updates to cultural celebrations and lifestyle trends, this week’s top stories offer a snapshot of what

China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus

This December, China's top social platforms showcased various discussions. Weibo spotlighted youth employment and sparked debates over Zhou

From breaking news and inspiring human stories on Weibo to economic strategies and tech innovations trending on Douyin, this week’s highligh

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hel

China’s luxury market is set to reach ¥558 billion in 2024, with outbound shopping up 16% year-over-year. Younger consumers prioritize versa

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop