China’s outbound tourism surged in 2024, nearing pre-pandemic levels. By Q3, outbound travel reached 82% of 2019 figures, with Asia-Pacific

WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are

Explore the latest trending topics across China’s social media platforms in this week’s highlights! From the Alibaba Math Competition’s rule

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual

Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awa

The travel habits of Chinese tourists are changing, and it goes well beyond just picking new destinations. Everything from how they plan and

October's newsletter highlights emerging trends shaping China's consumer behaviour and travel preferences. Key topics include sports tourism

Across China's major platforms, the week's hot topics span from intense societal debates to celebrity accolades, and high-stakes internation

The month of October has been packed with significant events and conversations that have captivated millions across China’s major social med