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China’s investors, tourists hit pause to size up risks of turmoil in Seoul
With the political crisis in South Korea unlikely to abate, analysts say China's businesspeople and travellers are assessing their options
Alice
Jan 9, 20252 min read


First-time Chinese travelers reshape travel retail landscape
The resurgence of Chinese outbound travel is transforming the global travel retail landscape, with a remarkable 40% of travelers venturing i
Alice
Jan 8, 20252 min read


Chinese outbound travel in 2024 reinvigorates global travel retail
The resurgence of Chinese outbound travel in 2024 has reinvigorated global travel retail, and according to China Trading Desk’s latest Trave
Alice
Jan 8, 20253 min read


China Trading Desk – Assessing the travel retail opportunity among first-time Chinese outbound travellers
CHINA. Of Chinese outbound travellers in 2024, some 40% were making an international trip for the first time, a figure that has big implicat
Alice
Jan 8, 20253 min read


Xiaohongshu’s 2025 Marketing Strategy: The Evolution of Marketing on Xiaohongshu for the Brands
Xiaohongshu, with over 300M monthly active users in 2024, is transforming social commerce through authentic content and "grass planting" str
Alice
Jan 7, 20254 min read


The New Chinese Traveler: Where They’re Going, How Much They’re Spending
While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to
Alice
Jan 7, 20254 min read


Trending Now: China's Social Media Highlights #30Dec-05Jan#
From heartfelt reflections to shocking crime stories, this week’s trending topics reveal the diverse conversations happening across China’s
Alice
Jan 6, 20253 min read


The Digital Evolution of Gifting: Transforming China's Cultural Tradition Through Innovation and Personalization
China’s gifting culture is evolving with platforms like WeChat's "送礼物" and Ele.me redefining traditions through digital innovation. In 2024,
Alice
Jan 3, 20255 min read


Unlocking Consumer Insights for 2025 Spring Festival Marketing: Exploring Kuaishou's Transformative Role
As 2025 Chinese New Year nears, brands can seize opportunities with Kuaishou’s unique blend of festive content and shopping. CTR-Xinghan dat
Alice
Jan 2, 20253 min read
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