This week’s trending topics on Chinese social media platforms covered a wide range of topics including entertainment, policy, sports, techno

They favor the present over the future, even as they’re nostalgic for the past. They defy consumerism, opting for the budget-friendly instea

Highlights a strong tourism recovery in 2024. Inbound and outbound tourism is a key driver, with 141 million tourists recorded in Q1. Travel

This week's trending posts highlight major events across platforms: on Weibo, the Tai'an traffic tragedy and China’s football defeat spark s

As global brands race to capture the mainland China market, a new survey from China Trading Desk (CTD) uncovers a surprising truth: Chinese

This week’s social media buzz features Yu Yuhan’s shocking T.O.P Youth Boys exit and Pi Laoban’s viral apology on Weibo. Douyin highlights i

CTD August 2024 China marketing newsletter highlights include our upgraded China Travel Dashboard with deeper insights into traveller spendi

This week’s hot trends spotlight Sun Yang's swimming victory and "Black Myth: Wukong" dominating discussions on Weibo, Douyin, Xiaohongshu,

In this week's trending topics, major platforms in China like Weibo, Douyin, Xiaohongshu, and Zhihu are abuzz with discussions on Olympic su