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Breaking the Marketing Mold: Subramania Bhatt Of China Trading Desk On Five Innovative & Non-Traditional Marketing Strategies That Can Engage Audiences Like Never Before
Subramania Bhatt is a seasoned leader in digital marketing with over a decade of experience in understanding and navigating China’s unique a
Alice
Dec 4, 20246 min read


South Korea’s martial law sends brief tremors through Chinese tourists, firms
“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi
Alice
Dec 4, 20241 min read


OTT 2024: Smart TVs, Demographic Shifts, and the Future of Advertising
The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20
Alice
Dec 3, 20244 min read


Trending Now: China's Social Media Highlights #25Nov-01Dec#
Explore this week’s top social media highlights across China! From the upcoming 2025 National Civil Service Exam results and the retirement
Alice
Dec 2, 20242 min read


China's young, female and educated lead cultural shift on booze
China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove
Cherlyn
Dec 2, 20243 min read


Newsletter - November 2024
China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6
China Trading Desk
Nov 28, 20240 min read


Trending Now: China's Social Media Highlights #18Nov-24Nov#
From thrilling sports moments to viral cultural phenomena, this week's digital landscape in China is buzzing with diverse stories. Weibo cel
Alice
Nov 25, 20243 min read


November's Social Media Buzz: What Dominated Conversations Across China
This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From
Alice
Nov 21, 20243 min read


2024 Double 11 Sales Report: Unpacking China's Evolving Consumer Landscape
The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr
Alice
Nov 21, 20243 min read
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