Basketball is one of the sports with the highest participation and a broad user base in China, making basketball the most important market i

According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reache

The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult

In this newsletter, we start with the latest regulatory update to China's advertising landscape – pop-up information push services. Next, we

China’s “Provisions on the Administration of Internet Pop-up Information Push Services” will be officially implemented on September 30, 2022

A new group of people defined as the “new middle class” is emerging along with the development of China’s social economy. We highlighted a

Product longing strategies on social media to attract consumers and increase sales is common for brands in China, it is another kind of cont

The trend of “interest consumption” has been driven by the new youth groups and post-90s and post-00s are important groups in China’s curren

Alipay, a third-party payment service platform in China under the Ant Group umbrella, was founded in December 2004. Alipay is the first mobi