Explore this week’s top social media highlights across China! From the upcoming 2025 National Civil Service Exam results and the retirement

China is in the midst of a major cultural shift. New data reveals that Chinese consumers largely prioritize dining out and entertainment ove

China's 2024 trends highlight WeChat Moments' 75% daily engagement, outbound travel recovery at 82% of 2019 levels, Hainan tourism surging 6

From thrilling sports moments to viral cultural phenomena, this week's digital landscape in China is buzzing with diverse stories. Weibo cel

This month, China's major social platforms—Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu—were alive with thought-provoking discussions. From

The 2024 Double 11 Shopping Festival achieved a record-breaking ¥1.44 trillion in total transaction volume, marking a remarkable increase fr

The latest Q3 2024 report from China Trading Desk provides data on Chinese outbound travel, a microcosm of a global industry regaining and,

The report reveals a dynamic demographic of 257 million, with a 4.8% year-on-year growth. Younger consumers aged 25-35 lead technology, fitn

This week’s trending topics across China’s social media platforms reveal a mix of poignant headlines, inspiring achievements, and cultural m