Tour guiding is becoming an increasingly popular fallback option in a China rife with employment instability as the economy slows. A growing

The 2025 Chinese luxury market is transforming, with 56% of mainland consumers planning to increase spending, prioritizing experiential luxu

Despite Moutai’s projected 15% revenue growth, the luxury spirits industry grapples with price declines, changing tastes, and trade tensions

With the political crisis in South Korea unlikely to abate, analysts say China's businesspeople and travellers are assessing their options

The resurgence of Chinese outbound travel is transforming the global travel retail landscape, with a remarkable 40% of travelers venturing i

The resurgence of Chinese outbound travel in 2024 has reinvigorated global travel retail, and according to China Trading Desk’s latest Trave

CHINA. Of Chinese outbound travellers in 2024, some 40% were making an international trip for the first time, a figure that has big implicat

Xiaohongshu, with over 300M monthly active users in 2024, is transforming social commerce through authentic content and "grass planting" str

While some destinations may have shifted focus away from waiting for Chinese travelers to return, those still targeting this market need to