A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hel

China’s luxury market is set to reach ¥558 billion in 2024, with outbound shopping up 16% year-over-year. Younger consumers prioritize versa

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop

China’s outbound travel rebounds to 130 million travellers in 2024, nearing 90% of 2019 levels. 73% book trips within a month, driven by Gen

The 2024 “Light Life” trend on Xiaohongshu celebrates minimalism, sustainability, and personal well-being, influencing 79.13% of its female-

Chinese tourists are increasingly seeking extended, more premium travel experiences, with Japan emerging as the most favoured destination.

Chinese shoppers are increasingly seeking out longer trips and more luxurious accommodation, but they are booking later than ever before, ac

This week, the top trending topics are from Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu. Dive into the most engaging stories and discussion

China Trading Desk, the leading digital marketing and research firm for Chinese traveler data analytics has partnered with Essential Communi