In 2024, Douyin has become a pivotal platform for China's liquor industry, especially in promoting premium baijiu. Notably, high-end baijiu

Between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and research f

China's domestic consumption has expanded at robust pace, setting several records during the just concluded Spring Festival holiday. What do

China recorded 14 million cross-border trips during the Lunar New Year period, an increase of over 6% compared to the previous year, accordi

China saw significant numbers in both inbound and outbound tourism, with around 14 million total cross-border travelers — up over 6% from th

xStill, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and re

Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi

Still, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and res

This week’s social media is packed with Lunar New Year festivities, trending controversies, and major political updates. From red packet giv