2024 Hainan's tourism has impressive growth with ticket bookings for top attractions soaring by 60% year-over-year. Highlighted a 200% surge

The Chinese lip makeup market is on a steady growth trajectory, with the market size reaching approximately ¥26.28 billion in 2023 and proje

This week’s roundup of trending stories across China’s major social media platforms covers a diverse array of topics, from political milesto

China’s outbound tourism surged in 2024, nearing pre-pandemic levels. By Q3, outbound travel reached 82% of 2019 figures, with Asia-Pacific

WeChat Moments, with a 75% daily user engagement rate, offers a prime platform for brands to connect with Chinese consumers. Moments ads are

Explore the latest trending topics across China’s social media platforms in this week’s highlights! From the Alibaba Math Competition’s rule

Storytelling is an effective marketing tool in China’s alcohol industry, shaping consumer preferences alongside key drivers like price, qual

Chinese outbound travel is returning, which is great news for luxury brands. To many brands, overseas travel has always been a source of awa

The travel habits of Chinese tourists are changing, and it goes well beyond just picking new destinations. Everything from how they plan and