Chinese shoppers are increasingly seeking out longer trips and more luxurious accommodation, but they are booking later than ever before, ac

This week, the top trending topics are from Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu. Dive into the most engaging stories and discussion

China Trading Desk, the leading digital marketing and research firm for Chinese traveler data analytics has partnered with Essential Communi

China’s gift market is evolving, with a 7% CAGR and a custom gift segment worth ¥240 billion leading the way. Younger consumers (35 and unde

Essential Communications has partnered with China Trading Desk, a leading digital marketing and research firm for Chinese traveller data ana

China's mobile internet MAUs hit 1.244 billion in September, with first-tier cities adding 50M users, highlighting urban digital growth. 5G

Subramania Bhatt is a seasoned leader in digital marketing with over a decade of experience in understanding and navigating China’s unique a

“In our social media trending tool, we see martial law issues have been trending across Weibo, Douyin, Baidu and Zhihu as the top three topi

The QuestMobile 2024 OTT Industry Research Report highlights the rise of smart TVs, with active devices reaching 278 million in September 20