The 2024 Mayday holiday marked a turning point for China’s post-pandemic outbound travel, with 1.897 million Chinese travelers venturing abr

China’s fragrance market is experiencing rapid growth, with projections estimating it will reach ¥32.876 billion by 2025. The rise of domest

First-time travelers are driving the rebound of Chinese outbound tourism, and this Lunar New Year we saw Chinese travelers seek out cultural

From high-profile political statements to entertainment industry scandals and China’s AI innovations, this week’s top trending topics span a

The Chinese outbound tourism market has evolved significantly, with trends in 2024 highlighting a shift toward slow travel, personalized exp

China’s high-end liquor market is evolving beyond product consumption, driven by social identity and cultural storytelling. Premium liquors

This week, China’s social media platforms are buzzing with emotions and discussions surrounding the sudden passing of singer Khalil Fong, tr

China’s mobile internet landscape is evolving rapidly, with 1.2 billion users spending an average of five hours daily on their devices. Shor

This week, China’s social media is buzzing with hot topics across Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu! From celebrity breakups and