China’s market evolves with surging outbound travel (130M travellers by 2024), booming OTT ads (278M devices), and a ¥240B custom gift indus

This December, China's top social platforms showcased various discussions. Weibo spotlighted youth employment and sparked debates over Zhou

From breaking news and inspiring human stories on Weibo to economic strategies and tech innovations trending on Douyin, this week’s highligh

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hel

China’s luxury market is set to reach ¥558 billion in 2024, with outbound shopping up 16% year-over-year. Younger consumers prioritize versa

A growing number of young Chinese are getting certified to become tour guides, driven by unstable job prospects in white-collar work and hop

China’s outbound travel rebounds to 130 million travellers in 2024, nearing 90% of 2019 levels. 73% book trips within a month, driven by Gen

The 2024 “Light Life” trend on Xiaohongshu celebrates minimalism, sustainability, and personal well-being, influencing 79.13% of its female-

Chinese tourists are increasingly seeking extended, more premium travel experiences, with Japan emerging as the most favoured destination.