China Trading Desk Turns 7: A Note of Gratitude and Grit

As we mark the 7th anniversary of China Trading Desk, we take this moment to extend our heartfelt gratitude to all who have journeyed with us—our clients, partners, vendors, and friends around the world.

From our very first campaign to today’s expansive cross-border ecosystem, this journey has been anything but linear. It has been a testament to adaptability, trust, and relentless innovation. You stood by us through each strategic leap, algorithmic breakthrough, regulatory recalibration, and waves of geopolitical tides. We owe this milestone to your confidence, candour, and collaboration.

Navigating Uncertainty, Building Resilience

Over the past seven years, our industry has faced tectonic shifts: from tightening data privacy regulations to the turbulence of tariffs, the digital decoupling between China and the West, and a new age of geopolitical tech divergence. These weren’t just policy headwinds—they were real forces shaping consumer sentiment, media buying behaviour, and digital trust.

Rather than retreat, we embraced complexity as a catalyst for reinvention. Our response to rising uncertainty has always been clarity: a clearer consumer identities, sharper segmentation, and deeper cross-border fluency. This resilience wasn’t born from any single platform or tool. It came from the ecosystem we’ve built, together.

Our Vision Forward

The next decade won’t be defined by decoupling, but by recoding: a smarter reconfiguration of how the world engages with China. Brands that understand the local nuance while navigating global sensitivity will thrive. And we are proud to be your bridge: translating ambition into access, and culture into commercial impact.

As China’s consumer base continues to evolve, with rising demand for authenticity, value-conscious luxury, and curated experiences—we remain committed to delivering precision at scale, with accountability at heart.

Our flagship product, the China Travel Dashboard, continues to grow. It now integrates broader data sources, deeper insights drawn from seven years of accumulated intelligence, and AI-powered modelling to map complex future scenarios. We’ve expanded its capabilities to offer clients unrestricted access to strategic China insights.

To everyone who believed in us at year one, to those who joined us along the way, and to the partners who will shape the next chapter—we thank you.

Here’s to new markets, bold strategies, and smarter stories. Let’s shape what’s next, together.

CTD turns 7!