Festivals drive 62% of consumer spending, making them prime opportunities for brands. Emotional consumption is rising, with 40.1% prioritizi

Still, between 2.2 million and 2.6 million Chinese were forecast to travel by air during the holiday, according to digital marketing and res

This week’s social media is packed with Lunar New Year festivities, trending controversies, and major political updates. From red packet giv

The travel preferences of Chinese high-net-worth individuals (HNWls) are undergoing a profound transformation. Once dominated by the allure

China’s skincare market, valued at ¥1,605 billion in 2024, is undergoing transformation driven by multi-functional efficiency, tech-driven p

Travel marketing firm China Trading Desk found that inbound bookings by holders of non-Chinese passports for the 2025 holiday had risen 70 p

Thailand saw a drop in the net booking volume of Chinese tourist arrivals between January 13-20 and one week prior, according to data by the

Japan and Malaysia recorded the largest increases in Chinese tourist bookings compared to last year's holiday, with growth rates of 86% and

Chinese outbound travel during the 2025 Lunar New Year holiday is forecast to reach 2.2-2.6 million travelers, marking a 30% increase from 2