Cruise Journeys to Vietnam and Japan A Chinese Youth Rite of Passage

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By Le Toan Travel

Published August 4, 2025

Cruise Journeys to Vietnam and Japan A Chinese Youth Rite of Passage

In recent years, a fascinating trend has emerged among young Chinese individuals, especially recent university graduates: the growing popularity of cruise journeys to destinations like Vietnam and Japan. These sea voyages are increasingly seen not just as holidays, but as a significant “rite of passage” a symbolic transition into adulthood. This article explores the reasons behind this burgeoning phenomenon and its implications for the travel industry.

The Rising Tide of Youth Cruise Travel in China

Vietnam and Japan have risen as favorite destinations for these youthful adventurers. The China Trading Desk’s survey highlights this, revealing a 60% surge in summer 2025 bookings compared to the previous year, predominantly driven by graduates and larger family groups. These cruises typically navigate routes to Japan and sometimes Korea, capitalizing on online deals. Subramania Bhatt, CEO of China Trading Desk, aptly describes these cruise experiences as a “reward and rite of passage.” The appeal lies in the blend of convenience, meticulously planned itineraries, scenic beauty, and affordability, all while fostering social connections among young travelers.

Vietnam and Japan Popular Destinations for Chinese Youth Cruises

Vietnam and Japan: Popular Destinations for Chinese Youth Cruises

Vietnam and Japan have emerged as frontrunners in the destinations preferred by Chinese youth embarking on cruise journeys. The allure of these countries lies in their proximity to China, rich cultural tapestry, and relative affordability. A June survey by China Trading Desk revealed a remarkable 60% surge in summer 2025 bookings compared to the previous year, largely driven by graduating students and extended families. These cruises typically navigate routes connecting major Chinese port cities with destinations in Japan and Vietnam.

Subramania Bhatt, CEO of China Trading Desk, aptly highlights the appeal of these cruises, noting how they combine convenience, curated itineraries, and scenic beauty with affordability and opportunities for social connection. These factors resonate deeply with young Chinese travelers seeking memorable and shareable experiences.

Cruise Travel as a Modern Rite of Passage

Cruise Travel as a Modern Rite of Passage:

Cruise journeys, particularly those to Vietnam and Japan, are increasingly viewed by young Chinese as a symbolic reward for academic achievements and a significant rite of passage into adulthood. This perception is amplified by social media platforms such as RedNote and Bilibili, where travelers share their experiences, creating a sense of aspiration and social validation.

Dong Wenxin, an MBA graduate from Fudan University, exemplifies this trend. Recognizing the desire for social reconnection among alumni scattered across China, he established a business organizing group cruises. These cruises, often to destinations like Japan, offer a unique setting for former classmates to reunite and forge new memories, highlighting the cruise’s role in fostering social bonds beyond graduation. This trend is fueled by the desire for novel experiences and social connection.

Economic Impact and Future Outlook of Youth Cruise Tourism

The rise of youth cruise tourism significantly impacts the economies of both cruise operators and destination countries. The average cost for a group of four on a cruise to Vietnam or Japan is around 20,000 HKD (approximately 2,550 USD), with an additional 1,000 HKD (127 USD) per person spent on dining, shopping, and souvenirs. Astro Ocean International Cruises, for example, has witnessed a substantial increase in mainland Chinese passengers and is capitalizing on this trend by offering promotional deals specifically targeted at recent graduates and teachers.

This demographic’s spending habits lean towards experiences and tangible mementos, boosting local businesses in port cities. The potential for continued growth in this niche market is considerable. As Chinese disposable income rises and cruise lines tailor their offerings to younger travelers, the demand for these voyages is expected to surge. Furthermore, strategic partnerships with social media influencers and targeted advertising campaigns can further amplify this growth.

Final thoughts

Cruise travel to Vietnam and Japan has emerged as a significant coming-of-age ritual for Chinese youth, particularly recent graduates. This trend is driven by the desire for social connection, unique travel experiences, and affordable luxury. As platforms like RedNote and Bilibili continue to popularize these journeys, the industry anticipates sustained growth. These cruises offer a distinct blend of adventure, camaraderie, and cultural exploration, solidifying their role in post-graduation celebrations and personal milestones.