The proportion of newborn second babies in China has increased as a result of China’s recent policy to increase the birth rate, which has in

In this newsletter, we covered a few insights reports – KOL marketing, the importance of Xiaohongshu, basketball consumption and the materni

Toutiao is a news data mining and AI-based news recommendation aggregator platform, first version is released in August 2012. It has 550 mil

We surveyed over 5,500 individuals and filtered to 250 interviews to understand these potential immigrants' aspirations, worries, preferred

Xiaohongshu platform promotes high-quality content, labels and categorizes content, bloggers and users to provide more accurate content reco

Basketball is one of the sports with the highest participation and a broad user base in China, making basketball the most important market i

According to the China Academy of Information and Communications Technology (CAICT), the scale of China’s digital economy in 2021 has reache

The rapid development of the KOL economy has become the marketing focus for most advertisers. However, marketing will become more difficult

In this newsletter, we start with the latest regulatory update to China's advertising landscape – pop-up information push services. Next, we