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App of the month – Tuniu

Established in 2006, Tuniu has emerged as a prominent online travel agency in China, revolutionizing the way people plan and book their trips. With its comprehensive range of travel services and advanced technology, Tuniu offers a platform for businesses to tap into the lucrative Chinese travel market. From understanding Tuniu's user portrait to exploring the advertising collaboration options, this guide will equip you with the knowledge to optimize your brand exposure within the Chinese travel market.


User Portrait

To effectively utilize Tuniu's advertising potential, it is crucial to understand its user portrait. Tuniu boasts an impressive monthly active user base of 9.4 million, representing a vast audience of travel enthusiasts.


Tuniu caters to diverse users, including adventure seekers, family vacationers, and luxury travellers. Its user base consists of tech-savvy individuals who rely on online platforms to plan and book their trips. This demographic typically seeks authentic travel experiences, unique accommodations, and customized itineraries.


  • Age Range: Tuniu attracts a broad range of users, predominantly between 25 and 35 years old, encompassing young professionals and families seeking travel experiences.

  • Tech-Savvy Audience: Tuniu's users are tech-savvy individuals who prefer the convenience of planning and booking their trips online, leveraging the platform's advanced features and mobile app.


Advertising Opportunity

Tuniu offers diverse advertising opportunities that allow businesses to promote their products and services to a wide range of travel enthusiasts. Let's explore the key advertising options available:


  • Display Ads: Take advantage of prominent ad placements on Tuniu's website and mobile app to increase your brand visibility. Craft visually appealing display ads with compelling visuals and engaging copy to capture the attention of potential customers.

  • Native Ads: Seamlessly integrated within Tuniu's content, native ads provide a non-intrusive way to engage users. Create native ads that blend seamlessly with the platform's interface, enhancing user experience and boosting brand awareness.

  • Sponsored Listings: Opt for sponsored listings on Tuniu to ensure your products or services appear at the top of relevant search results. This increased visibility enhances your chances of attracting conversions and bookings.

  • Social Media Promotions: Leverage Tuniu's strong social media presence to reach a broader audience. Collaborate on sponsored posts across platforms such as WeChat and Weibo, tapping into Tuniu's extensive user base and increasing your brand's visibility.

Advertising Collaboration

Tuniu offers collaborative opportunities that foster mutually beneficial partnerships. Consider the following collaboration options:


  • Package Deals: Collaborate with Tuniu to create enticing travel packages that feature your products or services. This partnership not only increases brand exposure but also allows you to tap into Tuniu's substantial customer base.

  • Content Collaboration: Join forces with Tuniu to create compelling travel-related content, such as articles, videos, or destination guides. Aligning your brand with Tuniu's industry authority enhances your brand's credibility and attracts a larger audience.

  • Exclusive Discounts: Offer exclusive discounts or perks to Tuniu users to incentivize bookings and cultivate customer loyalty. This collaboration benefits both parties, as Tuniu's users enjoy added value, while your business gains exposure and increased sales.


Tuniu, presents an array of advertising opportunities for businesses seeking to maximize their brand exposure in the Chinese travel market. By understanding Tuniu's user portrait, businesses can tailor their advertising strategies to resonate with the platform's diverse user base. Whether through display ads, native ads, sponsored listings, or collaborative efforts, Tuniu offers a platform for brands to reach millions of travel enthusiasts. Embrace the advertising opportunities that Tuniu provides, and unlock the potential for growth and success in China's bustling travel industry. Contact us to find out more about Tuniu advertising opportunities.


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