As global travel retail continues its post-pandemic recovery, China Duty Free Group (CDFG) has released its 2024–2025 Consumption Whitepaper, offering a detailed snapshot of how Chinese consumer behaviour, policy reform, and digital innovation are reshaping the global duty-free landscape. Beyond CDFG’s performance, the findings illustrate the broader transformation of China’s premium consumption ecosystem, with implications for brands, retailers, and tourism partners alike.

Explore China’s top trending topics from Weibo, Douyin, Xiaohongshu, Baidu, and Zhihu, from viral travel stories and safety incidents to retail controversies and policy shifts, revealing how Chinese social media reflects evolving public values and consumption trends.

Golden Week 2025 marks a turning point in Chinese outbound travel. As younger travellers drive demand for experience-based tourism, visa-free policies fuel exploration, and brands shift from selling products to selling emotions.

Double 11 Post-00s obsessed with mini samples The trending topic "MoreGenZsBuyingMiniSamplesDuringDouble11" reveals how the post-2000 generation increasingly favours sample-size products and daily essentials over fashion splurges. The Double 11 shopping cart is becoming more practical and lifestyle-driven, reflecting a clear shift from “buy more” to “buy smart”.

SINGAPORE, Oct. 25 -- Three decades after its launch, the Suzhou Industrial Park in east China's Jiangsu Province, the first intergovernmental project between China and Singapore, has grown into a bustling industrial hub, contributing 400.24 billion yuan (56 billion U.S. dollars) to regional GDP in 2024.

China’s Q4 retail season redefines value and identity, from Double 11’s omni-channel evolution to evolving luxury, travel, and advertising dynamics.

Foreign tourists in China are increasingly drawn to shopping, said Steven Zhao, CEO of China Highlights, a travel agency that organises tours of the country.

We partnered with a leading global private bank to survey 2,042 affluent Chinese households. The punchline isn’t “awareness” or “reach”. It’s a mid-funnel stall: families are clear on why (education, lifestyle, business expansion) but hesitate on how (documents, custody, FX, sequencing). The growth lever for private banks and wealth brands is service design, not louder ads.

Double 11 Travel Promotions Take Off Fliggy’s Double 11 travel campaign launched pre-sales on 15 October and full sales on 20 October, offering low-cost global routes and exclusive live-stream deals. From economy flights at ¥700 to all-inclusive Maldives packages under ¥20,000, Weibo buzzed with flash-sale excitement ahead of peak travel season.